Mindy Kilgore

Craft end-to-end user-centric experiences and advise on art direction & digital strategy for 50+ small business clients in B2B & B2C ecommerce, fintech, marketing, entertainment, events, education, travel, and SaaS web & mobile applications that aligns with business goals and user needs - achieving over 20% average increase in conversion rates across projects.

Led UX digital strategy and design at a marketing agency specializing in higher education and travel brands such as the PBS Foundation, UC Colleges, and state travel bureaus - consistently produced first review deliverables in half the time for SLA and resulting in 35% average higher task completion rate.

Directed end-to-end concept development and execution for public-facing products and events supporting the visual and performing arts community in Springfield, MO - driving donor engagement by over 45% in one year and prompting the regional arts council to initiate a partnership, offering funding and grant support for future programming.

Created responsive websites and interface components that addressed usability challenges, optimized visual hierarchy, and enhanced user flow for small business clients in the Midwest - achieving a 25% increase in task completion rates across client platforms.

Designed websites, optimized sales funnels, and produced visual assets for clients / stakeholders informed by qualitative and quantitative research and testing, following design systems and guidelines - achieving a 15% increase in conversions across projects.

Completed a Bachelor of Fine Arts degree, focusing on visual arts and design principles. Developed a strong foundation in creative concept development and visual communication.