Mindy Kilgore

Craft user-centric product experiences, digital assets, and advise on digital strategy for 50+ small business clients in entertainment, education, travel, and ecommerce web and applications that aligns with business goals and user needs - achieving over 20% average increase in conversion rates across projects.

Led digital strategy and product design at a marketing agency specializing in higher education and travel brands such as the PBS Foundation, UC Colleges, and state travel bureaus; presented insights to stakeholders with effective presentations - contributing to over 20% increase in conversion rates across projects.

Directed end-to-end concept development and execution for public-facing products and events supporting the visual and performing arts community in Springfield, MO - driving donor engagement by over 30% in one year and prompting the regional arts council to initiate a partnership, offering funding and grant support for future programming.

Created responsive websites and interface components that addressed usability challenges, optimized visual hierarchy, and enhanced user flow for small business clients in the Midwest—contributing to an 15% increase in task completion rates across client platforms.

Designed websites, sales funnels, icons, print products, social media marketing and
other company assets for clients and stakeholders following design systems and guidelines.
Collaborated with project management on A/B Testing efforts for elements such as CTAs, banners, page layouts, page designs, and page flows site wide - contributing to a 15% increase in conversions across projects.

Completed a Bachelor of Fine Arts degree, focusing on visual arts and design principles. Developed a strong foundation in creative concept development and visual communication.