Mindy Kilgore

Craft user-centric product experiences, visual digital assets, and advise on digital marketing & strategy for 50+ small business clients in entertainment, education, travel, and retail that aligns with business goals and user needs.

Led UX digital strategy and design at a marketing agency specializing in higher education and travel brands such as the PBS Foundation, UC Colleges, and state travel bureau; presented insights to stakeholders with effective presentations, working across 2-3 client projects monthly.

Directed end-to-end concept development and execution for public-facing events supporting the visual and performing arts community in Springfield, MO, leading cross-functional collaborations with local artists, educators, and civic groups, expanding organizational partnerships and broadening access to community arts initiatives.

Created responsive websites and interface components that addressed usability challenges, optimized visual hierarchy, and enhanced user flow for small business clients in the Midwest—contributing to increase in task completion rates across client platforms - average 15% across clients.
Maintained design consistency through disciplined application of UI pattern libraries and brand systems

Designed websites, sales funnels, icons, print products, social media marketing and
other company assets for clients and stakeholders following design systems and guidelines.
Collaborated with project management on A/B Testing efforts for elements such as CTAs, banners, page layouts, page designs, page flows, and target links site wide.

Completed a Bachelor of Fine Arts degree, focusing on visual arts and design principles. Developed a strong foundation in creative concept development and visual communication.