Mindy Kilgore

Craft end-to-end user-centric experiences and advise on art direction & digital strategy for 50+ small business clients in B2B & B2C ecommerce, fintech, marketing, entertainment, events, education, travel, and SaaS web & mobile applications that aligns with business goals and user needs - achieving over 20% additional conversions across projects.

Led UX digital strategy and design at a marketing agency specializing in higher education and travel brands such as the PBS Foundation, UC Colleges, and state travel bureaus - consistently produced high-visibility content / layouts for audiences of over 2M and resulting in an average of 1,500-12,000 additional successful user actions (form submissions, donations, or bookings) across projects.

Directed end-to-end concept development and execution for public-facing products and events supporting the visual and performing arts community in Springfield, MO - increasing donor engagement by over 100% within a year and securing a new partnership with the regional arts council that expanded funding and grant opportunities for future programming.

Created mobile-first, responsive websites and interface components informed by A/B Testing, personas, and behavioral data that addressed usability challenges, optimized visual hierarchy, and enhanced user flow for small business clients in the Midwest and national B2B & B2C ecommerce; generating 200-1,500 additional qualified leads and sign-ups across projects.

Designed websites, optimized sales funnels, and produced visual assets for clients / stakeholders informed by qualitative and quantitative research and testing, following design systems and guidelines - consistently increasing client conversions across projects.

Completed a Bachelor of Fine Arts degree, focusing on visual arts and design principles. Developed a strong foundation in creative concept development and visual communication.