Juan Pablo Toro

I led UX/UI design projects with a focus on B2B software and mobile Apps enhancing user experiences through extensive research and iterative testing. Collaborated with cross-functional teams, created detailed prototypes, and contributed to design strategies. Key roles included client engagement, managing multiple projects, and staying abreast of industry trends.

I specialize in mobile and web platforms, creating user-centric designs that align client needs with user experience. My expertise includes client collaboration, developing high-fidelity prototypes in tools like Sketch and Figma, conducting user research, and staying updated with design trends. I've empowered startups across various sectors to excel in the digital world.

As CMO's direct report, I led our company's rebranding and market positioning, coordinating with a Global Design team. My role included redesigning our website, establishing a Figma-based design system, creating brand style guides, and crafting marketing collaterals. I also directed advertising campaigns and supported interface rebranding, ensuring a cohesive vision and successful brand alignment.

Led a 12-member team across Marketing, Communication, and Design. Key responsibilities included branding, executing digital campaigns on platforms like Facebook and YouTube, overseeing web projects, and contributing to sales and client relations. My leadership fostered team growth, enhanced client satisfaction, and significantly raised our national agency.

As Lead Web & UX Designer, I oversaw prototype and interface creation for client apps, ensuring engaging user experiences. Key roles included designing websites and apps with Adobe XD, WordPress, and Webflow, conducting market research, and facilitating usability tests.