MKMishaal Khalid
@mishaalkhalid
Data-driven marketing analyst focused on lead generation and growth strategies.
PakistanWhat I'm looking for
I am a Marketing Analyst with a strong proficiency in strategizing for international markets and conducting in-depth research. My experience includes implementing effective lead nurturing campaigns that have significantly improved conversion rates and overall team productivity. I am passionate about staying updated with industry trends and leveraging data-driven strategies to drive growth.
At Pontosense Inc., I have successfully facilitated training sessions for new sales representatives, leading to a 25% improvement in team productivity. My analytical skills have enabled me to identify emerging market trends, resulting in a 32.6% increase in lead conversion rates. I take pride in optimizing lead generation campaigns, which have contributed to a 24% higher customer acquisition rate.
With a Master of Business Administration from the National University of Sciences & Technology, I possess a solid foundation in both HR and Marketing. My diverse experience, from business development to market analysis, has equipped me with the skills necessary to thrive in dynamic environments and contribute to strategic growth initiatives.
Experience
Work history, roles, and key accomplishments
Business Operations Analyst
Pontosense Inc.
Mar 2024 - Present (1 year 4 months)
Facilitated training sessions for new sales representatives, improving team productivity by 25%. Analyzed sales data to identify emerging market trends and adjust sales tactics accordingly, increasing lead conversion rates by 32.6%.
Market Analyst
Pontosense Inc.
Jan 2023 - Present (2 years 6 months)
Conducted in-depth market research and prospecting activities to identify potential leads within the B2B international markets. Optimized lead generation campaigns for major conferences, resulting in a 2.8% increase in event-driven revenue and a 24% higher customer acquisition rate.
Business Development Executive
Mercku
Jan 2022 - Present (3 years 6 months)
Conducted competitive research and analyzed data, extracting information from various sources for analysis. Administered Lead Generation strategies before conferences to boost revenue by optimizing campaign performance and driving customer acquisition.
Administrative/HR Officer
Discovery School System
Sep 2018 - Present (6 years 10 months)
Managed communication of company policies through detailed reports, guidelines, and FAQs, ensuring clear client understanding. Improved staff productivity by 7% through the implementation of process enhancements and regular performance evaluations.
Internship
Ministry of Human Rights
Jul 2017 - Present (8 years)
Drafted comprehensive reports on women’s shelter conditions, contributing to policy development. Conducted research and data compilation to support the Ministry’s Open Government Partnership, ensuring timely and accurate reporting.
Education
Degrees, certifications, and relevant coursework
N(National University of Sciences & Technology (NUST)
Master of Business Administration, HR & Marketing
Majored in HR & Marketing, gaining expertise in strategic business practices and market analysis. Developed advanced skills in human resources management and marketing strategies.
N(National University of Sciences & Technology (NUST)
Bachelor of Public Administration, Public Administration
Grade: A grade
Completed a Bachelor's degree with a final year thesis on Water Management & Scarcity, achieving an A grade. Gained foundational knowledge in public administration and policy.
Availability
Location
PakistanAuthorized to work in
Job categories
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