Syed Shayan

As a results-oriented Marketing and Supply Chain Management graduate, I have honed my skills in brand strategy, campaign analysis, and go-to-market planning. My experience includes a successful internship as a Marketing & Supply Chain Analyst at B. Braun Pakistan, where I led a product relaunch that achieved a remarkable 25% sales increase within three months. I utilized data analytics to drive product relaunches, optimize pricing strategies, and enhance marketing ROI, achieving a 20% increase in marketing effectiveness.

In my role as Brand & Operations Strategy Lead at PAKAM Contractors, I improved profitability by 15% through strategic pricing adjustments and reduced stockouts by 30% by implementing AI-driven demand forecasting models. My capstone research project focused on AI-driven market and fleet optimization, where I developed a demand forecasting model that improved strategic decision-making across marketing and supply chain teams by 25%. I am passionate about leveraging data analytics to drive business success and enhance operational efficiency.