Open to opportunities

Syed Shayan

@syedshayan1

Message

Results-oriented marketing and supply chain management graduate.

Pakistan

Message

What I'm looking for

I am seeking a dynamic role that fosters growth, encourages innovation, and values data-driven decision-making.

As a results-oriented Marketing and Supply Chain Management graduate, I have honed my skills in brand strategy, campaign analysis, and go-to-market planning. My experience includes a successful internship as a Marketing & Supply Chain Analyst at B. Braun Pakistan, where I led a product relaunch that achieved a remarkable 25% sales increase within three months. I utilized data analytics to drive product relaunches, optimize pricing strategies, and enhance marketing ROI, achieving a 20% increase in marketing effectiveness.

In my role as Brand & Operations Strategy Lead at PAKAM Contractors, I improved profitability by 15% through strategic pricing adjustments and reduced stockouts by 30% by implementing AI-driven demand forecasting models. My capstone research project focused on AI-driven market and fleet optimization, where I developed a demand forecasting model that improved strategic decision-making across marketing and supply chain teams by 25%. I am passionate about leveraging data analytics to drive business success and enhance operational efficiency.

Experience

Work history, roles, and key accomplishments

Marketing & Supply Chain Analyst Intern

B. Braun Pakistan

Jun 2024 - Present (1 year 1 month)

Led a product relaunch of Omnican using survey tools and competitive analysis through desk research, driving a 25% sales increase within three months. Analyzed sales and inventory using Excel-based forecasting models, enabling liquidation of 800,000 near-expiry units and recovery of PKR 4M.

Market Research Competitive Analysis Strategic Planning Product Positioning Sales Analysis Inventory Management Excel Forecasting demand planning

Brand & Operations Strategy Lead

Pakam Contractors

Aug 2023 - Present (1 year 11 months)

Improved profitability by 15% through pricing adjustments using Excel-based margin analysis and competitor benchmarking. Reduced stockouts by 30% by supporting the implementation of AI-driven demand forecasting models using historical sales data and trend analysis.

Market Intelligence Competitive Benchmarking Predictive Analytics Excel AI Tools

President

Canvas Society (IoBM)

Organized IoBM’s first stand-up comedy event, Laughter Noon, attracting 300+ attendees and securing a brand partnership with Red Bull. Led a cross-functional 20-member board while directing the society’s strategy to deliver high-impact creative events.

Event Management Brand Partnerships Integrated Marketing Team Leadership Strategic Planning Stakeholder Engagement

Education

Degrees, certifications, and relevant coursework

INSTITUTE OF BUSINESS MANAGEMENT (IoBM)

Bachelors - Business Administration (Honors), Marketing & Supply Chain Management

2021 -

Activities and societies: President – Canvas Society (IoBM)

Pursued a Bachelor of Business Administration with honors, specializing in Marketing & Supply Chain Management. Developed expertise in brand strategy, campaign analysis, and go-to-market planning.