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Mirian Olimpia

@mirianolimpia

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Strategic Product Owner and Digital Marketing Specialist with 10+ years experience.

Brazil

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What I'm looking for

I am looking for a role that allows me to leverage my expertise in product ownership and digital marketing, with a focus on data-driven decision-making and team collaboration.

As a strategic and data-driven Product Owner and Digital Marketing Specialist, I bring over 10 years of experience in SEO, content strategy, and growth marketing. My career has been defined by my ability to lead agile teams, optimize digital funnels, and leverage data insights to drive business performance. I am passionate about combining storytelling, technology, and data to achieve meaningful results.

In my current role as a Product Owner at Conversion, I lead SEO-driven projects with cross-functional teams, focusing on improving organic traffic and lead generation. I define and prioritize backlogs, user stories, and sprints using Jira, ensuring that our SEO implementation aligns with marketing KPIs. My previous experiences as an Account Manager and Senior Marketing Analyst have equipped me with the skills to interpret data dashboards, manage client portfolios, and develop tailored SEO strategies that drive campaign ROI.

Experience

Work history, roles, and key accomplishments

Current

Product Owner

Current

Conversion

Nov 2022 - Present (2 years 10 months)

Led SEO-driven projects with cross-functional teams focused on improving organic traffic and lead generation. Defined and prioritized backlogs, user stories, and sprints using Jira.

SEO Jira Agile Methodologies Product Management Data Analysis

Account Manager

Neil Patel Brasil (NPBR)

Jul 2021 - Nov 2022 (1 year 4 months)

Managed client portfolios and developed SEO strategies tailored to business objectives. Coordinated audits, keyword research, and competitive benchmarking.

SEO Strategy Client Management Keyword Research Campaign Optimization

Account Relationship Manager

NP Digital

Jul 2021 - Sep 2022 (1 year 2 months)

Focused on maintaining high client satisfaction and retention through data-backed marketing insights. Delivered reports on organic growth, keyword ranking, and technical SEO improvements.

Client Relationship Management Data Analysis Organic Growth Keyword Ranking Technical SEO

Account Manager

fmcom

Jan 2021 - Jul 2021 (6 months)

Worked closely with creative and data teams to execute inbound marketing campaigns and web analytics reviews. Collaborated on various projects to enhance digital presence.

Inbound Marketing Web Analytics Campaign Execution Team Collaboration Digital Marketing

Senior Marketing Analyst

Grupo Jaime Câmara

Oct 2012 - Nov 2017 (5 years 1 month)

Led internal and external communication strategies using data analysis to improve campaign performance. Optimized marketing initiatives based on comprehensive data insights.

Communication Strategy Data Analysis Marketing Analytics Strategic Planning

Education

Degrees, certifications, and relevant coursework

Federal University of Goiás (UFG)

Postgraduate Degree, Communication & Marketing Consulting

2012 - 2014

Completed a postgraduate degree focusing on Communication & Marketing Consulting. Gained expertise in strategic communication and marketing practices.

UNIALFA

Bachelor’s Degree, Advertising and Marketing (Social Communication)

2008 - 2011

Obtained a Bachelor's Degree in Advertising and Marketing, specializing in Social Communication. Developed a strong foundation in advertising principles and marketing strategies.