Open to opportunities

Larissa De Martino

@larissademartino

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Experienced product manager passionate about growth marketing and data analysis.

Brazil

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What I'm looking for

I seek a dynamic role in a collaborative environment that fosters growth and innovation.

I am a seasoned product manager with a strong background in growth marketing and digital marketing, holding a Bachelor's degree in Business Administration and an MBA in Marketing from PUC-Rio. My career has been built on creating impactful products for major telecom operators such as VIVO, TIM, and Oi, as well as developing digital growth strategies for small and medium-sized businesses (SMBs). My experience spans across various roles, from specialist to operations management, and I have successfully managed key accounts for renowned companies like Microsoft Spain and Amazon.

Currently, I serve as a Senior Product Manager at TIM WETECH, where I lead digital product initiatives, including loyalty platforms and automated services. My focus is on driving retention and engagement through data analysis and customer journey optimization. I thrive in collaborative environments and have a proven track record of managing cross-functional teams to achieve strategic goals. My passion for learning from diverse cultures has been enriched by exchange programs in Dublin and Seville, where I honed my English and Spanish skills.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Manager

Current

TIMWETECH

Aug 2023 - Present (2 years 1 month)

Led digital product development for major telecom operators, including loyalty platforms and automated portability services. Drove retention, engagement, and revenue growth for TIM MAIS, a digital loyalty platform.

Product Management Telecom Loyalty Programs SaaS Cross Functional Team Leadership Agile Methodologies BIツール OKRs

Growth & Marketing Manager

Páginas Amarelas

Sep 2021 - Aug 2023 (1 year 11 months)

Led digital sales transformation, focusing on acquisition, marketing automation, and full-funnel performance. Created and optimized digital campaigns across various platforms, implementing nurturing flows and lead generation strategies.

Marketing Automation Google Ads Meta Ads LinkedIn Ads HubSpot Zapier Lead Scoring CAC LTV

Product & Operations Manager

Páginas Amarelas

May 2019 - Sep 2021 (2 years 4 months)

Managed custom digital services focused on performance and client value, building and maintaining product roadmaps. Led a team of 10 specialists, providing direct support and strategic guidance.

Product Management Operations Management Google Ads Meta Ads LinkedIn Ads Twitter Ads Team Leadership Strategic Partnerships ROI Customer Success

Digital Marketing & Performance Specialist

Páginas Amarelas

Jan 2018 - May 2019 (1 year 4 months)

Managed a hybrid portfolio of manually managed and automated campaigns, planning and optimizing paid media strategies. Acquired and managed large accounts, implementing campaign alert methodologies to reduce churn.

Digital Marketing Performance Marketing Paid Media Google Ads Meta Ads LinkedIn Ads A B Testing KPI Analysis

International Sales Consultant

Enjoy Intercâmbio

Jun 2017 - Dec 2017 (6 months)

Conducted consultative sales of study abroad programs, managing the full customer journey from first contact to enrollment. Provided post-sale support, assisting students with documentation and adaptation abroad.

Consultative Sales Customer Journey Post Sales International Education Client Relations Communication

Marketing Analyst – Mobile Products & Acquisition

Oi S.A.

Jul 2015 - Dec 2016 (1 year 5 months)

Contributed to the strategic roadmap for new mobile plans, focusing on customer acquisition and point-of-sale communication. Conducted in-person training for store teams to increase product knowledge and conversion rates.

Marketing Analysis Customer Acquisition Go To Market Strategy Sales Training Cross Functional Collaboration Data Analysis

Marketing Analyst – Retention & Products

Oi S.A.

Jul 2015 - Dec 2016 (1 year 5 months)

Developed and implemented roadmaps for new retention-focused telecom products, including pricing and commercial strategy. Trained call center agents and participated in the NBA project to customize offers based on customer behavior.

Marketing Analysis Product Development Retention Strategy Pricing Strategy CRM

Education

Degrees, certifications, and relevant coursework

PUC-Rio

MBA in Marketing, Marketing

Completed an MBA in Marketing at PUC-Rio, focusing on advanced marketing strategies and consumer behavior. This program enhanced my understanding of market dynamics and strategic decision-making.

PUC-Rio

Bachelor's in Business Administration, Business Administration

Obtained a Bachelor's degree in Business Administration from PUC-Rio, building a strong foundation in business principles. This program provided comprehensive knowledge in management, finance, and operations.