Miranda Dehaai

MD

Open to opportunities

Miranda Dehaai

@mirandadehaai

Program manager who builds youth-focused outreach, messaging, and community engagement that drives measurable growth.

What I'm looking for

I’m looking for a mission-driven role where I can lead programs and communications end-to-end—crafting content, coordinating stakeholders, and using data to grow youth engagement and community impact.

I’m a Program Manager at NAMI (National Alliance on Mental Illness), where I oversee youth outreach programs and translate organizational goals into development, marketing, and day-to-day execution. I coordinate operations, craft content across channels, and track outcomes to continually improve what we deliver.

I’ve advanced community education and engagement by building content for webpages, social media, email, and local events—expanding reach by 400%. I also spearheaded program webpages and newsletters to streamline access to resources and strengthen visibility for members, volunteers, partners, and participants.

Previously, I served as a Community Engagement Intern at Lutheran Child and Family Services of Indiana, drafting and distributing stakeholder communications and adding marketing channels like direct mail (postcards), radio, and SEO. Across roles, I bring a results-driven, audience-centered approach—improving engagement by 10%+ and leading events that achieved 26% higher attendance than prior programs.

Experience

Work history, roles, and key accomplishments

NI

Program Manager

NAMI (National Alliance on Mental Illness)

Jun 2023 - May 2026 (2 years 11 months)

Oversaw NAMI youth outreach programs, implementing development and marketing strategies and coordinating day-to-day operations to improve outcomes. Expanded community education reach by 400%, created program webpages/newsletters, and maintained an 85% member engagement rate through consistent communication and feedback opportunities.

Program Management Outreach Content Strategy Digital Marketing Community Engagement Stakeholder Management Email Marketing Social Media Project Coordination

LI

Community Engagement Intern

Lutheran Child and Family Services of Indiana

Aug 2022 - Apr 2023 (8 months)

Drafted, edited, and distributed content via email, social media, and direct mail, increasing volunteer and donor engagement by 10%+. Introduced new outreach channels (direct mail, radio, SEO) and led community events, including one with 26% higher attendance than prior programs.

Content Creation Email Marketing Social Media Management Direct Mail SEO Radio Outreach Community Events Volunteer Engagement Campaign Execution

TI

Spring Marketing & Events Intern

The British Chamber of Commerce for Italy

Feb 2022 - May 2022 (3 months)

Managed social media, launching Instagram and increasing reach by 22.5% while sevenfolding posting frequency. Planned and executed campaigns using content calendars and short-form video, adapting messaging for audiences across Italy, the UK, and the U.S.

Social Media Management Campaign Planning Short form Video Marketing Strategy Audience Targeting

Education

Degrees, certifications, and relevant coursework

BU

Butler University

Bachelor of Science in Business, Marketing

Grade: 3.9 GPA

Earned a Bachelor of Science in Business with a focus in Marketing, along with a minor in Philosophy. Graduated with a 3.9 GPA.

Tech stack

Software and tools used professionally

Gmail

WordPress

Canva

Chamber

Constant Contact

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