Open to opportunities

Vukašin Obradović

@vukainobradovic

Message

Senior paid media strategist driving scalable performance marketing and multi-channel growth.

Serbia

Message

What I'm looking for

I seek a role leading paid media strategy at a performance-driven company where I can scale multi-channel campaigns, mentor teams, and drive measurable ROI.

I am a senior paid media specialist with 10+ years of experience managing multi-channel advertising and overseeing $200K–$1M in monthly ad spend across multiple client accounts.

I lead campaign strategy, execution, and optimization across Google Ads, Meta, Microsoft Ads, YouTube, PMAX and programmatic channels, focusing on measurable growth, budget scaling, and multi-channel attribution.

I partner directly with clients to develop reporting frameworks, analytics roadmaps, and performance-driven strategies, and I participate in hiring, onboarding, and mentoring junior media buyers.

I have freelance experience delivering PPC and social campaigns for SMBs, plus early-career roles in marketing management and startup marketing, and international experience from a U.S. Work & Travel program.

Experience

Work history, roles, and key accomplishments

Current

Senior Paid Media Strategist

Current

BrandStar

Jan 2021 - Present (5 years 5 months)

Lead paid media strategy and execution across 13+ client accounts, overseeing $200K–$1M monthly ad spend and improving campaign performance through multi-channel optimization and client reporting.

Google Ads Meta Ads Microsoft Ads Programmatic Advertising Performance Marketing GA4 GTM Campaign Optimization

Current

Independent Digital Marketing Consultant

Current

Freelance

Jan 2015 - Present (11 years 5 months)

Managed paid media campaigns for SMBs across PPC and social platforms, delivering lead generation and scalable acquisition strategies through audits, optimization, and performance reporting.

PPC Paid Social Conversion Optimization Reporting Client Strategy Budget Management

Junior Marketing Manager

Oivivio LLC

May 2017 - Apr 2018 (11 months)

Managed digital marketing initiatives and paid media campaigns, supported campaign analytics and performance reporting, and contributed to customer relations and brand awareness efforts.

Paid Media Social Media performance reporting Customer Relations Content Promotion Digital Marketing

Marketing Intern

Aurity

Jan 2017 - Dec 2017 (11 months)

Supported early-stage digital campaign promotion and analytics reporting for an IT startup, assisting with content promotion and initial advertising efforts to drive awareness.

Digital Campaigns Analytics Content Promotion Startup Marketing Social Media Early Stage Advertising