STSofya T
@sofyat
Performance marketing manager specializing in Google Ads, analytics, and cross‑market growth.
SerbiaWhat I'm looking for
I am a performance composer who blends strategy, data, and creativity to drive measurable growth across EdTech, SaaS, and FinTech projects. With 5+ years managing full‑funnel Google Ads campaigns, I deliver scalable acquisition across EU, MENA, Asia, and LATAM.
In my recent roles I managed Search, Performance Max, YouTube and Display campaigns, implemented API‑based conversion tracking, and ran tCPA/tROAS strategies and A/B tests to optimize funnels. I build analytics dashboards (GA4, QuickSight, Looker Studio) and automate reporting to speed decision making.
Notable achievements include reducing CPL by up to 40% in target markets, increasing conversion rates by 30%, launching 50+ PMax and Search campaigns in three months, and cutting reporting time through analytics templates and automation. I have expanded paid traffic into multiple international markets and improved CAC and ROI across projects.
I collaborate cross‑functionally with analytics, design, CRM, and traffic teams, and I focus on hypothesis‑driven testing, funnel segmentation, and scalable campaign architecture to deliver repeatable growth.
Experience
Work history, roles, and key accomplishments
User Acquisition Manager
Kodland
Jul 2025 - Present (7 months)
Managing full-cycle Google Ads campaigns (Search, Display, PMax, Demand Gen, YouTube) across EU, CIS and MENA; reduced CPL by up to 40% and increased conversion rate by 30% through funnel segmentation and automation.
Performance Marketing Manager
Moodby
Apr 2024 - Jun 2025 (1 year 2 months)
Built paid traffic funnels on Google and Meta, implemented analytics automation and expanded paid acquisition to five international markets while reducing lead cost by 50–70%.
Performance Manager
Mel Store
Dec 2023 - Nov 2024 (11 months)
Led marketing analytics and cross-channel campaign optimization, increasing ROI by 45% and creating analytics templates that cut weekly reporting time by 40%.
Marketing Consultant
Zoomlion
Dec 2023 - Feb 2024 (2 months)
Developed regional marketing strategy and introduced analytics and IP-telephony to improve lead attribution for heavy equipment campaigns.
Marketing Manager
Bubulearn
Sep 2022 - Oct 2023 (1 year 1 month)
Owned analytics, Google Ads campaigns and influencer programs for international markets; increased Google Ads CTR by 60% and reduced CAC by 35% while expanding reach to 8+ countries.
Education
Degrees, certifications, and relevant coursework
KUKazan Federal University
Bachelor's Degree, History of Europe
2018 - 2022
Grade: 4.5
Completed a Bachelor's degree in History of Europe with coursework focused on European historical studies and research methodologies.
Availability
Location
SerbiaAuthorized to work in
Job categories
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