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@jovanjovic
Results-driven Digital Marketing Specialist with proven campaign success.
I am a results-driven Digital Marketing Specialist with over 5 years of experience in designing high-impact campaigns for startups and SMEs across various sectors, including tech, real estate, and education. My expertise lies in SEO/SEM, social media strategy, and lead generation, where I have consistently achieved remarkable results, such as increasing organic traffic by 300% and boosting social media engagement by 470%.
In my recent role as Digital Marketing Manager at Cobra Consulting, I successfully launched SEO/SEM campaigns that not only increased organic traffic but also reduced cost-per-click by 27%. I designed and optimized the company website using WordPress/Divi, which improved user engagement by 35% and generated over 1,000 leads through effective social media strategies. My proficiency in tools like Google Analytics and Power BI has enabled me to make data-driven decisions that enhance marketing performance.
Additionally, my experience as a Social Media & Display Ads Manager at School Mars allowed me to increase engagement on platforms like Instagram and Facebook significantly. I developed a content calendar that streamlined workflows and improved brand visibility. I am passionate about leveraging analytics to drive marketing success and look forward to contributing my skills to a dynamic team.
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Work history, roles, and key accomplishments
NCR
Feb 2022 - Present (3 years 9 months)
Leveraged Power BI analytics to optimize workflows for 100+ engineers, reducing service resolution time by 60% and ensuring 95% SLA compliance. Played a key role in processes generating over $1M in daily revenue through efficient resource allocation.
School Mars
Nov 2023 - Oct 2024 (11 months)
Increased engagement by 60% on Instagram and Facebook through A/B-tested ad creatives, achieving a 26% higher CTR than industry benchmarks. Developed a content calendar that streamlined posting workflows and improved brand visibility across platforms.
Cobra Consulting
Sep 2023 - Oct 2024 (1 year 1 month)
Launched SEO/SEM campaigns that increased organic traffic by 300% and reduced cost-per-click by 27%, achieving 1st-page Google rankings in under 3 months. Designed and optimized the company website using WordPress/Divi, improving user engagement by 35% and generating 1,000+ leads via social media and landing pages. Created data-driven social media strategies that boosted follower growth by 470% an
Degrees, certifications, and relevant coursework
Bachelor of Business Management, Business Management
Completed a Bachelor of Business Management program. Acquired foundational knowledge in business principles and practices.
Mechanical Technician for Computerized Construction, Mechanical Technology
Studied to become a Mechanical Technician for Computerized Construction. Gained technical skills relevant to the field.
Software and tools used professionally
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