At VietinBank Insurance (VBI), I manage brand initiatives including trademark registration, Brand Guidelines, merchandise, and brand reports. I plan and execute campaigns for B2C and B2B insurance products.
I lead selected integrated campaigns, including the New Website MyVBI.vn - Phase 1, SuperSales 2025, and Tet 2026. I also manage workstreams across other campaigns, coordinating with cross-functional teams and external partners.
At VCCORP, I led a team delivering media campaigns for strategic clients including Unilever, Samsung, and VinFast. I was responsible for team KPIs and improved working systems and processes.
Earlier at VCCORP, I coordinated account executives, developed client relationships, and contributed to communication campaigns and sales. I hold a bachelor's degree in Economics and International Business from Foreign Trade University and completed Google specializations in Project Management and Digital Marketing & E-commerce.
