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Linh La

@linhla

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Brand Executive at VPBank coordinating brand marketing, including the 2026 Tet calendar and gifting project.

Vietnam

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What I'm looking for

I’m seeking to bring a hands-on, commercially minded approach to regional marketing, partnership development, and growth initiatives within an international and fast-moving environment.

At VPBank, I support brand marketing initiatives and coordinate projects from brief through execution. I work with internal teams, designers, agencies, and suppliers to keep brand requirements, timelines, and deliverables aligned.

For VPBank’s 2026 Tet Calendar & Gifting project, I coordinated creative and production work across multiple formats, tracking design iterations, requirements, and budgets. I also supported sponsorship and event coordination for VPBank International Marathon.

Experience

Work history, roles, and key accomplishments

Current

Brand Executive

Current

VPBank

Sep 2024 - Present (2 years 1 month)

Support the development and execution of brand marketing initiatives, ensuring consistency of VPBank's brand identity across customer-facing touchpoints. Coordinate cross-functional projects involving Brand, Marcom, business units, designers, agencies, vendors, and other internal stakeholders.

Brand Marketing Project Coordination Cross Functional Collaboration Stakeholder Management Budget Tracking Excel SAP Event Coordination Creative Development Production Management

Project Coordination Officer

Viettel Hightech

Oct 2022 - Sep 2024 (1 year 11 months)

Coordinated business events, meetings, and activities involving corporate members, partners, speakers, and external stakeholders. Supported event planning and execution, including timeline management, participant coordination, communications, logistics, and on-site implementation.

Event Coordination Stakeholder Communication Project Coordination Logistics Content Development Cross Functional Collaboration

Program and Event Assistant

AmCham Hanoi

Apr 2022 - Oct 2022 (6 months)

Supported project planning, coordination, documentation, and communication across internal teams and stakeholders. Assisted in tracking project activities, deadlines, deliverables, and follow-up actions.

Project Coordination Documentation Stakeholder Communication Presentation Skills Reporting Cross functional Coordination