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@edricnguyen
Brand Marketing Manager with expertise in digital marketing strategies.
As a Brand Marketing Manager at Nutifood Vietnam, I lead super premium and innovation product lines, overseeing portfolio strategy, communication, and channel strategy. My role involves managing online marketing activities, including SEM, SEO, and social content, while also handling the overall marketing budget for my product lines.
Previously, I served as an Assistant Brand Manager at Masan Consumers, where I achieved significant business milestones, including being part of the best-gained share brand, Phở Story, in 2023. My collaborative efforts with cross-functional teams have optimized project outcomes, leveraging data analysis and market research to stay attuned to consumer preferences and market trends.
My experience also includes working as a Partnership Manager at TikTok Vietnam, where I built relationships with major brands across various industries, providing tailored insights and advertising strategies that maximized their investment potential. I am passionate about driving brand growth through innovative marketing solutions.
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Work history, roles, and key accomplishments
Nutifood Vietnam
May 2024 - Present (1 year 6 months)
Leading super premium and innovation product lines, managing portfolio strategy, communication, channel strategy, and media selection. Overseeing online marketing activities including SEM, SEO, and social content while managing the marketing budget.
Masan Consumers
Dec 2022 - May 2024 (1 year 5 months)
Achieved significant market share growth for the brand Phở Story. Led communication and online marketing activities, collaborating with cross-functional teams to optimize project outcomes and utilizing data analysis for market insights.
TikTok Vietnam
Oct 2021 - Jan 2023 (1 year 3 months)
Built and maintained relationships with major brands in various industries, consulting on advertising strategies and managing campaign performance on TikTok. Leveraged data analysis to provide tailored insights for clients.
Tiki.vn
Jan 2020 - Oct 2021 (1 year 9 months)
Oversaw brand ad campaigns, serving as a consultant to brands and agencies. Led data tracking and analysis to derive actionable insights for optimizing ads and improving conversion rates.
Degrees, certifications, and relevant coursework
Marketing
Grade: 3.4/4.0
Software and tools used professionally
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