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Edric Nguyen

@edricnguyen

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Brand Marketing Manager with expertise in digital marketing strategies.

Vietnam

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What I'm looking for

I am looking for a dynamic role in a forward-thinking company that values creativity and innovation, where I can further develop my skills and contribute to impactful marketing strategies.

As a Brand Marketing Manager at Nutifood Vietnam, I lead super premium and innovation product lines, overseeing portfolio strategy, communication, and channel strategy. My role involves managing online marketing activities, including SEM, SEO, and social content, while also handling the overall marketing budget for my product lines.

Previously, I served as an Assistant Brand Manager at Masan Consumers, where I achieved significant business milestones, including being part of the best-gained share brand, Phở Story, in 2023. My collaborative efforts with cross-functional teams have optimized project outcomes, leveraging data analysis and market research to stay attuned to consumer preferences and market trends.

My experience also includes working as a Partnership Manager at TikTok Vietnam, where I built relationships with major brands across various industries, providing tailored insights and advertising strategies that maximized their investment potential. I am passionate about driving brand growth through innovative marketing solutions.

Experience

Work history, roles, and key accomplishments

Current

Brand Marketing Manager

Current

Nutifood Vietnam

May 2024 - Present (1 year 1 month)

Leading super premium and innovation product lines, managing portfolio strategy, communication, channel strategy, and media selection. Overseeing online marketing activities including SEM, SEO, and social content while managing the marketing budget.

Brand Strategy Portfolio Management SEM SEO Social Media Marketing Budget Management Team Leadership Communication Strategy Data Analysis

Assistant Brand Manager

Masan Consumers

Dec 2022 - May 2024 (1 year 5 months)

Achieved significant market share growth for the brand Phở Story. Led communication and online marketing activities, collaborating with cross-functional teams to optimize project outcomes and utilizing data analysis for market insights.

Market Research Communication Strategy Online Marketing Data Analysis Cross Functional Collaboration Project Management Brand Development SEO

Partnership Manager (B2B Ad Sales)

TikTok Vietnam

Oct 2021 - Jan 2023 (1 year 3 months)

Built and maintained relationships with major brands in various industries, consulting on advertising strategies and managing campaign performance on TikTok. Leveraged data analysis to provide tailored insights for clients.

B2B Sales Client Relationship Management Advertising Strategy Data Analysis Campaign Management Presentation Skills Google Ads Google Analytics

Account Manager (B2B Ad Sales)

Tiki.vn

Jan 2020 - Oct 2021 (1 year 9 months)

Oversaw brand ad campaigns, serving as a consultant to brands and agencies. Led data tracking and analysis to derive actionable insights for optimizing ads and improving conversion rates.

Account Management Data Tracking Consultation Campaign Optimization Performance Analysis