Edric Nguyen

As a Brand Marketing Manager at Nutifood Vietnam, I lead super premium and innovation product lines, overseeing portfolio strategy, communication, and channel strategy. My role involves managing online marketing activities, including SEM, SEO, and social content, while also handling the overall marketing budget for my product lines.

Previously, I served as an Assistant Brand Manager at Masan Consumers, where I achieved significant business milestones, including being part of the best-gained share brand, Phở Story, in 2023. My collaborative efforts with cross-functional teams have optimized project outcomes, leveraging data analysis and market research to stay attuned to consumer preferences and market trends.

My experience also includes working as a Partnership Manager at TikTok Vietnam, where I built relationships with major brands across various industries, providing tailored insights and advertising strategies that maximized their investment potential. I am passionate about driving brand growth through innovative marketing solutions.