Minh-Hong KIEU

EDM Imaging is a leading European and US-based distributor of medical imaging equipment and infection prevention devices, with 40 years of expertise supporting healthcare professionals worldwide.
As part of the company’s digital expansion, I play a key role in strengthening EDM’s digital presence and brand visibility across Europe by developing and executing high-impact marketing and communication

- Email Template Creation : Design email templates following best practices to ensure high deliverability.
- Email tools : Mailjet, Mailpro, Actito, Webmecanik
- Campaign Management : Integrate email layouts, validate with teams, segment audiences, program campaigns, and draft messages.
- Performance Analysis : Report on and optimize campaign performance for better results.
- Deliverability Optimi

✅ Market and Product Research :
- Market research and competitive intelligence via Saas Amazon tools (Jungle Scout, Helium 10)

✅ Marketing :
- Optimization of Product listings (Backend search terms, Tittle, Description, Keywords and A+ Content)
- Keywords research and analysis
- Strategy of indexing and ranking of relevant keywords
- Search Engine Optimization
- Running and Optimization of Amazo

Worked as Customer Service Representative at McDonald's.

- Reporting and web analysis: generate reports (Google Analytics)
- Search engine optimization (SEO, Internal linking)
- Social Media Marketing (LinkedIn, YouTube)
- Carry the voice of the Marketing and Communication inside the company
- Understand local brand matters to be able to lead an impactful communication strategy
- Build international campaigns according to the company strategy
- Particip

• Digital Marketing

- Analyze the market, the other competitors products to make recommendations
- Collect the clients insights
- Maximize the digital visibility and social media visibility (e.g. Facebook, Instagram, ...)
- Adapt content for brand visibility
- Establishing, executing, providing complete performance reporting and measuring paid advertising initiatives to drive conversion and sale

• Digital Marketing

- Working with the digital and marketing teams to analyze campaign performance
- Participation in digital marketing creative brainstorming (e.g. campain, design,...)
- Marketing support tasks related to the daily operations of the performance marketing channels, including: Paid Search SEA, Organic Search SEO and Content Marketing
- Collaboration with the marketing team to crea

As a marketing intern, my tasks include:

- Writing content for the website
- Search engine optimization (SEO) of each article and the entire website
- Developing relationships with the audience
- Research the interests and needs of the audience
- Translation of content from English to French

During my Master's degree, my courses in French and English are the following :

- Managing Corporate Social Responsibility
- International Human Resource Management
- Business Game
- Management and internationalization strategies
- Economic and strategic intelligence
- Strategic challenge
- Venture Capital and Development
- Alliances and international partnerships
- Intercultural management