
Miles Finlay
@milesfinlay
I grow programmatic revenue and build high-performing global ad stacks.
What I'm looking for
At Rome2rio, I oversee programmatic supply and manage the global ad stack, collaborating with SSPs, data partners, agencies, and clients across regions. I also led the development of Rome2rio's first-party data strategy and data roadmap.
Previously, I drove programmatic revenue and audience solutions at The New Daily and optimised audio, display, and video inventory at Australian Radio Network. Across these roles, I managed campaigns from point of sale to go-live and built partnerships with agencies, trading desks, SSPs, and ad-tech vendors.
I've also managed direct and programmatic revenue at 3CMG, including launching midrolls in a live mobile stream. Alongside ad operations, I design and develop customised WordPress, WooCommerce, Shopify, and SilverStripe websites for clients.
Experience
Work history, roles, and key accomplishments
Freelance Website Designer & Developer
FINLAY.CO.NZ
Jan 2008 - Present (18 years 8 months)
Provides clients with customized website design and development solutions to achieve business and marketing objectives. Established a reputation for excellence and innovation in integrated web solutions.
Ad Operations Manager
Rome2rio
Mar 2022 - Jul 2026 (4 years 4 months)
Oversee programmatic supply and manage the ad stack for a global travel search company. Led the development of Rome2rio's first-party data strategy and data roadmap.
Product & Programmatic Lead
The New Daily
Mar 2020 - May 2023 (3 years 2 months)
Responsible for revenue growth from programmatic buyers and products, managing campaigns from point-of-sale to go live. Oversaw partnerships related to programmatic advertising and audience data solutions.
Ad Operations Programmatic Lead
Australian Radio Network (ARN)
Oct 2019 - Nov 2020 (1 year 1 month)
Optimized programmatic revenue by maximizing availability across digital assets including audio, display, and video. Maintained relationships with third-party vendors and ad tech partners to minimize unsold inventory.
Programmatic & Ad Operations Manager
3CMG
Jan 2013 - Dec 2019 (6 years 11 months)
Managed direct and programmatic revenue streams in print and digital, along with commercial strategy for video, display, and mobile advertising. Achieved the first launch of midrolls in a live stream on mobile.
Website Producer - Agency
Tin Soldier
Oct 2012 - Oct 2013 (1 year)
Coordinated, managed, and updated marketing content on high-traffic public-facing websites.
Website Manager & Editor
NZXSports, Surf.co.nz, Snow.co.nz
Jul 2008 - Oct 2012 (4 years 3 months)
Managed and edited content for multiple sports and snow-related websites.
Education
Degrees, certifications, and relevant coursework
Natcoll Design Technology
Diploma, Website Development
Diploma of Website Development, aimed to teach how to design, produce and manage a website.
Northumbria University
Master of Business Administration, Entrepreneurship
Master of Business Administration in Entrepreneurship, designed to provide entrepreneurial skills and knowledge in a flexible and modular structure.
Northumbria University
HND, Computing and Information Technology
Higher National Diploma in Computing and Information Technology, covering a broad range of computing specialisms with a year placement in IT Support.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
finlay.co.nzSalary expectations
Social media
Skills
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