Doriana Mirabal

Own culture, employer brand and employee experience end to end during Berlitz's carve-out into a new global company. Report to the VP People and take initiatives from idea to launch across Germany, Switzerland, the US and Colombia.

Led the global rollout of the updated Employee Value Proposition (EVP), aligning people messaging, culture and values across APAC, MEA, Europe, North America and LATAM. Supported the harmonisation of internal and external HR platforms, including the careers site and job boards, for a more consistent candidate and employee experience.

Led storytelling initiatives that strengthened employee connection to mission and purpose across global teams. Partnered with senior leadership and internal stakeholders during a brand refresh and EVP development, supporting change communication.

Led employer branding campaigns across online channels on LinkedIn, Meta ads and TikTok, as well as digital out-of-home advertising and internal campaigns. Launched an Ambassador Programme, building a distributed network of internal culture champions to support engagement and retention.

Produced training materials for internal and external stakeholders. Supported brand activation and training events for internal and external stakeholders.

Supported recruitment processes, including candidate coordination and interviews, and coordinated onboarding programmes. Organised HR workshops and internal training sessions and contributed to organisational culture projects.

Pursued a Master's Degree with a thesis on Multicultural Communication in the Workplace.

Earned a Bachelor's Degree in Pedagogical Sciences with a specialisation in Adult Education, Training and Human Resources.

Completed certifications in LinkedIn Marketing Strategy, LinkedIn Content & Creative Solutions Fundamentals, and Using AI to Improve Human Resources Practices.