Open to opportunities

Michelle Rena

@michellerena

Message

I build ecommerce growth engines across paid media, retail, and retention.

United States

Message

What I'm looking for

I'm looking to lead measurable ecommerce and acquisition growth, partnering with founders and executive teams on paid media, retail, lifecycle, CRO, and scalable growth infrastructure.

At Exploding Kittens, I lead integrated growth strategy across DTC, Amazon, TikTok Shop, and retail in the U.S. and U.K., owning acquisition, measurement, experimentation, and cross-functional growth planning.

I've directed $100M+ in annual media investment at GR0 and built paid media departments, teams, QA standards, launch processes, and reporting frameworks at Platforms Healthcare Success. My work spans consumer, healthcare, beauty, wellness, CPG, fashion, jewelry, and lead-generation businesses.

As a fractional growth marketing director, I partner with founders on GTM, retail launches, lifecycle, acquisition, and full-funnel customer journeys. I've helped GLDN achieve 9.15x Meta ROAS and 83% year-over-year revenue growth.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Paid Media

Current

Exploding Kittens

Dec 2025 - Present (8 months)

Leads integrated growth strategy across DTC, Amazon, TikTok Shop, paid search, and paid social in the U.S. and U.K., overseeing Black Friday/Cyber Monday growth and TikTok Shop GMV Max initiatives. Partners with cross-functional teams to align annual planning and experimentation roadmaps with business objectives.