Michelle Flinn

I'm a marketing strategist with 13+ years of experience, and at the core of everything I do is a simple belief: marketing, done well, is really about human connection. It's the work of understanding what someone cares about, what they're worried about, and what they need — and then meeting them there with something clear, honest, and useful. That's the thread that has run through my whole career, whether I'm shaping a brand's voice, sharpening a message, or building a piece of content someone actually wants to read.

I work across the full arc of that craft. I love the strategic side — positioning, messaging architecture, brand voice, and content strategy — and I'm just as comfortable rolling up my sleeves to execute it. I've built and run a direct-to-consumer brand end-to-end as a team of one, owning everything from the first value proposition to the last step of the funnel, and growing it into a real business along the way. I write across registers, moving from technical and professional to warm and personal depending on who's on the other end, and I pair that with strong fluency in tools like HubSpot and Salesforce and a heavy, thoughtful use of AI to work faster without lowering the bar. I also read my own results closely, which means I can tell you not just what worked, but why — and what I'd do differently next time.

What drives me is the belief that behind every audience, funnel, and metric is a real person, and that the best marketing never loses sight of that. I came to this work as a designer first, which taught me to care about how something feels, not just what it says — and over time I grew into a writer and strategist who wants every piece of work to build a genuine connection, not just a conversion. I'm at my best on teams that value that kind of thinking: thoughtful, human-centered, and unafraid to do the work of truly understanding the people we're trying to reach.