Open to opportunities

Michelle de Boer

@michelledeboer

Digital Marketing Specialist at TenantEvaluation, who grew its LinkedIn audience from 2K to 6K through organic B2B content.

Colombia

Message

What I'm looking for

I'm seeking remote freelance and part-time opportunities in digital marketing.

At TenantEvaluation, I developed organic B2B LinkedIn strategies that grew the company’s audience from approximately 2K to 6K followers in eight months. I also built SEO strategies around search intent, content, landing pages, and website structure.

Across TenantEvaluation, Synergia, and my freelance work, I’ve supported paid media, integrated campaigns, and digital content for B2B and international audiences. At G12 Media, I managed a 25-person media team and structured its responsibilities and workflows.

Experience

Work history, roles, and key accomplishments

Current

Social Media Specialist

Current

Non-Profit Organizations

Jan 2022 - Present (4 years 9 months)

Supported nonprofit organizations with social media, digital communications, awareness campaigns, and audience-centered community initiatives to strengthen visibility and engagement.

Social Media Digital Communication Awareness Campaigns Community Engagement

Current

Social Media Specialist | Digital Marketing

Current

Freelance

Aug 2020 - Present (6 years 2 months)

Developed social media and digital content strategies, content calendars, campaign messaging, organic growth initiatives, and brand positioning for organizations and independent clients across international markets.

Social Media Strategy Content Strategy Content Calendar Campaign Messaging Organic Growth Brand Positioning

Digital Marketing Specialist

TenantEvaluation

May 2024 - Sep 2026 (2 years 4 months)

Managed digital marketing initiatives across SEO, paid media, social media, content, email marketing, website optimization, analytics, and campaign operations. Grew LinkedIn audience from 2K to 6K followers and built SEO strategies that transformed organic search into a consistent acquisition channel.

Account Manager | Digital Marketing

Synergia

Apr 2022 - Apr 2025 (3 years)

Managed U.S.-based client relationships, serving as the communication bridge between clients and the agency. Supported integrated digital strategies and launched Sierra Furniture Miami and designer Carla Canepa's digital positioning.

Client Management Digital Strategy Social Media Paid Advertising Branding Content Strategy Campaign Execution

Manager

G12 TV

Jan 2022 - Aug 2023 (1 year 7 months)

Coordinated digital and media operations, team priorities, content workflows, and ongoing communication initiatives.

Digital Operations Team Coordination Content Publishing Workflows Communication Skills

Department Manager

G12 Media

Apr 2016 - Jun 2019 (3 years 2 months)

Managed a 25-person multidisciplinary media team, structured responsibilities and workflows, and oversaw 150-200 monthly projects. Led recruitment, hiring, onboarding, training, and cross-functional coordination.

Team Management Project Management Recruitment Onboarding Training Resource Allocation Cross functional Coordination