Manuela Rojas
@manuelarojas
Digital Marketing Specialist who blends SEO, content, and paid ads analytics to grow brand visibility and measurable performance.
What I'm looking for
I’m a Digital Marketing Specialist with hands-on experience across SEO, content creation, and paid advertising on Google and Meta platforms. I focus on keyword research, website optimization, and link-building strategies that improve results over time.
In my current role (remote), I lead SEO strategies and Google and Meta Ads campaigns designed to grow brand visibility. I combine creativity with analytics to test ideas, improve performance, and strengthen audience connection across platforms.
Previously, I supported digital campaigns through content creation, community management, and social media strategies. I worked to create clear, cohesive content that drives engagement and builds brand presence.
Before moving fully into marketing, I developed communication and support skills through experience as an online language instructor and customer service representative. I bring bilingual communication, adaptability, and a collaborative mindset—backed by tools like Google Analytics, Search Console, SEMrush, and CRM platforms.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist
Solvo and North Vista Marketing
Jan 2025 - Present (1 year 4 months)
Developed SEO strategies and managed Google and Meta Ads campaigns to grow brand visibility and improve campaign performance. Conducted keyword research and website optimization while using analytics and creativity to better connect with audiences.
Content Creator/Designer
Solvo and North Vista Marketing
Jan 2025 - Jun 2025 (5 months)
Supported digital campaigns through content creation, community management, and social media strategies. Created cohesive content to strengthen brand presence and drive engagement across platforms.
Taught online English and Spanish classes by planning lessons and supporting students throughout the learning process. Used Microsoft Office for presentations and reports and delivered instruction via Zoom with tracking of attendance.
Provided phone and digital customer support by solving customer issues and offering technical support. Applied problem-solving and clear communication to resolve inquiries using available digital tools.
Communications Department Assistant
Universidad de Antioquia
Sep 2019 - Dec 2021 (2 years 3 months)
Supported communications department activities by managing social media channels and assisting with event coverage. Used Excel and digital tools to support reporting and coordination tasks.
Education
Degrees, certifications, and relevant coursework
Politécnico Superior de Colombia
Organizational Communication course, Organizational Communication
2020 -
Completed an Organizational Communication course at Politécnico Superior de Colombia in 2020.
Politécnico Superior de Colombia
Digital Marketing Strategies course, Digital Marketing
2020 -
Completed a Digital Marketing Strategies course at Politécnico Superior de Colombia in 2020.
Colegio Mayor de Antioquia
Communication, Social Media & Publicity course, Communication & Publicity
2020 -
Completed a Communication, Social Media & Publicity course at Colegio Mayor de Antioquia in 2020.
Universidad de Antioquia
Bachelor of Arts, Communications
2018 - 2024
Completed a B.A. in Communications at Universidad de Antioquia in Medellín from 2018 to 2024.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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