Amir Golbazi
@amirgolbazi
Seasoned product marketing leader with expertise in B2C and B2B.
What I'm looking for
I am a seasoned product marketer with over a decade of experience in both B2C and B2B markets, specializing in serving large and enterprise U.S. customers. My career has been defined by my ability to build, scale, and lead product marketing teams that drive impactful product launches and strategic go-to-market initiatives. I excel in cross-functional collaboration, consistently delivering measurable business outcomes across various sectors including Payments, Billing, AI, and advanced SaaS technologies.
Currently, I serve as a Senior Product Marketing Manager at AlayaCare, where I manage the full product marketing lifecycle for global feature areas. My leadership has resulted in generating over $1.7M in net new ARR through innovative features and strategic initiatives that enhance customer retention and expand our market presence. I am passionate about mentoring junior team members and fostering a culture of continuous improvement and excellence in product marketing.
Experience
Work history, roles, and key accomplishments
Senior Product Marketing Manager
AlayaCare
Nov 2022 - Present (2 years 7 months)
At AlayaCare, I manage the full product marketing lifecycle for global feature areas, focusing on the US enterprise market. I drive go-to-market strategies for AI, machine learning, and billing features, leading cross-functional initiatives that expand our customer base and enhance retention.
Senior Manager, Product Marketing
Daylight Automation
Sep 2021 - Aug 2022 (11 months)
As the product marketing lead at Daylight Automation, I developed a comprehensive go-to-market framework, crafted messaging, and aligned product and demand generation teams. My efforts resulted in reduced sales cycles and improved product adoption across the customer lifecycle.
Product Marketing Manager, Billing & Accounting
Clio
Mar 2020 - Oct 2021 (1 year 7 months)
At Clio, I led strategic product marketing for billing and accounting features, optimizing awareness and adoption. I collaborated with product managers to launch new features and provided enablement resources to sales and customer success teams.
Product Marketing Manager, Prepaid Products
Cineplex Entertainment
Nov 2018 - Feb 2020 (1 year 3 months)
I managed the gift card portfolio at Cineplex, overseeing significant annual deferred revenue. I developed strategic initiatives to boost attendance and revenue, including a successful holiday offer that generated over $12M.
Product Manager, Payment Services
Payment Source
Sep 2017 - Nov 2018 (1 year 2 months)
At Payment Source, I led retail expansion efforts for international partners and successfully launched an e-gifting platform. My initiatives tripled transaction volume and created new revenue streams.
Product Manager, Acquisition & Pricing
Telus Communications
Jun 2015 - May 2017 (1 year 11 months)
I managed the PC Mobile acquisition portfolio, leading go-to-market initiatives for device and rate plans. My efforts resulted in significant subscriber growth and the launch of new international roaming services.
Education
Degrees, certifications, and relevant coursework
Toronto Metropolitan University
Bachelor of Commerce, Finance & Marketing
Bachelor of Commerce with a focus on Finance and Marketing, providing a strong foundation in business principles and practices.
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