Open to opportunities

michele manaila

@michelemanaila

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I build data-supported social content strategies that grow engagement, reach, and revenue for fashion brands.

Germany

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What I'm looking for

I'm looking to lead data-informed social, content, and digital marketing projects where creative strategy, audience insight, and commercial impact come together.

At About You, I developed video content strategies for collections, events, sales, and branding campaigns across global and local audiences. I drove double-digit growth in engagement and reach through native content, product focus, and creative social selling.

I've also managed luxury menswear buying at Dell'Oglio Palermo 1890 and built content, community, and creator strategies at Mytheresa and TikTok. I combine audience insights, platform knowledge, campaign management, and a creative lens across fashion, luxury, and digital media.

Experience

Work history, roles, and key accomplishments

Social Media Manager

AboutYou SE & Co. KG

Sep 2022 - Dec 2025 (3 years 3 months)

Developed and executed video content strategy for collections, events, sales, and branding campaigns for global and local audiences. Drove double-digit growth in engagement and reach, and led 360° projects combining audience analysis, social selling, and brand cohesion.

Content Strategy Video Content Social Media Marketing Audience Analysis Social Selling Cohesion Customer Support Project Management

Junior Menswear Buyer

Dell'Oglio Palermo 1890

Jan 2022 - Aug 2022 (7 months)

Oversaw a portfolio of over 50 brands from budget negotiation and seasonal orders to multichannel sell-through analysis and sales planning. Focused on long-term strategy objectives such as streamlining brand portfolio and positioning map.

Buying Budget Negotiations Sales Planning Multichannel Analysis Brand Portfolio Management Marketing Coordination

Social Media Intern

Mytheresa.com

Apr 2021 - Oct 2021 (6 months)

Planned content and managed community activities across various social media channels including Meta, Pinterest, Weibo, WeChat, and Little Red Book. Analyzed monthly content metrics to derive actionable insights for content production and audience engagement.

Social Media Management Content Planning Community Management Meta Pinterest Weibo WeChat Little Red Book Data Analysis Engagement Metrics

Content Strategy & Community Management Intern

TikTok

Jun 2020 - Oct 2020 (4 months)

Supported content operations across 8 CEE markets, from content moderation and push notifications to trend hunting and content steering. Consulted over 150 content creators and influencers on content strategies and troubleshooting in Romania.

Content Strategy Community Management Content Moderation Trend Analysis Influencer Consulting Campaign Management Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

Bocconi University

MSc Management (Double Degree), Management

2019 - 2022

MSc in Management (Double Degree) with specialization in LVMH Chair Luxury Management Track. Dissertation on brand identity and luxury mono-brand support for wholesalers.

ESSEC Business School

MSc Management (Double Degree), Management

2019 - 2022

MSc in Management (Double Degree) with specialization in LVMH Chair Luxury Management Track. Dissertation on brand identity and luxury mono-brand support for wholesalers.

Bocconi University

BSc, Economics and Management for Arts, Culture, and Communication

2016 - 2019

Activities and societies: Vice President for Bocconi Equal Students, promoting Gender Equality, D&I, LGBTQIA+ Rights, and Disability awareness. Exchange Semester: Yonsei University, Seoul, South Korea.

BSc in Economics and Management for Arts, Culture, and Communication. Vice President for Bocconi Equal Students, promoting gender equality and diversity. Exchange semester at Yonsei University.