Open to opportunities

Serena Autorino

@serenaautorino

Senior influencer marketing specialist and content creator delivering creator-led campaigns with data-driven performance.

Germany

Message

What I'm looking for

I’m looking for roles where I can own end-to-end influencer strategy and creator-led storytelling—combining KPI tracking, paid media support, and event execution to drive measurable results with a responsible, sustainability-minded brand voice.

I’m a Senior Influencer Marketing Specialist & Content Creator with 8+ years of experience working both brand-side and talent-side. I build end-to-end Influencer strategy and activation for international trade fairs, managing €100K+ budgets with a social-first, storytelling-driven approach.

I recruit and manage creators across Italy, France, Germany, UK and the US, using a 360° perspective to align influencer-led narratives with brand goals. I bring market research, KPI tracking, and performance reporting into every campaign, including accreditation management (Salesforce), whitelisting, and paid amplification.

As a Founder & Digital Marketing Consultant at Madames Studio (Italy), I owned influencer marketing operations across client accounts from creative ideation to execution. I managed influencer marketing strategy, creator partnerships, storytelling-driven multiplatform social media, Meta Ads campaigns, and reporting—often coordinating with 80+ influencers in the Italian market.

I also contribute to the wider fashion and content ecosystem: I authored “Grazie, è Vintage” (Sonda Edizioni, 2021) and lecture on Vintage Styling at the Italian Image Institute. Through my personal brand, I create content across blog, Instagram, and TikTok—building an engaged community of 35K+ followers while exploring sustainability, circularity, and responsible, value-driven communication.

Experience

Work history, roles, and key accomplishments

Current

Lecturer (Vintage Styling)

Current

Italian Image Institute

Jan 2022 - Present (4 years 6 months)

Lectures on vintage styling and supports vintage/fashion content creation and brand storytelling across blog, Instagram, and TikTok. Builds and engages an audience with content covering vintage, fashion, beauty, travel, and lifestyle.

Vintage Styling Content Creation Brand storytelling Social Media Content Instagram TikTok Community Building

Influencer Marketing

Cosmoprof Worldwide

Jan 2017 - Mar 2026 (9 years 2 months)

Provided end-to-end influencer strategy and activation for international trade fairs, managing €100K+ budgets. Recruited and managed creators, developed creative briefs, tracked KPIs with performance reporting, and supported paid whitelisting/amplification and accreditation management.

Influencer Marketing Strategy Creator Management Creative Briefs Market Research KPI Tracking performance reporting Accreditation Management (Salesforce)Paid Amplification Event Logistics

Founder & Digital Marketing Consultant

Madames Studio

Jan 2022 - Jan 2025 (3 years)

Led end-to-end project management and client account oversight, including influencer marketing campaign ideation and execution and multiplatform social media management. Managed Meta/TikTok/YouTube ad campaigns, performance and analytics, and client administration (invoicing, contracts, and supplier coordination).

Influencer Marketing Project Management Ideation Content Creation Social Media Management Copywriting Influencer Management Creator Partnerships Meta Ads YouTube Ads Performance Analytics Client Relationship Management Client Administration Invoicing Contract Coordination Supplier Coordination

Influencer Marketing & Social Media

3rd Floor

Jan 2020 - Jan 2022 (2 years)

Owned influencer marketing operations across client accounts, delivering end-to-end campaign management (strategy, selection, negotiation, briefing, content approval, and reporting) with 80+ influencers in the Italian market. Supported social media strategy and Meta Ads campaigns and managed event planning for press and influencer accounts.

Influencer Management Campaign Strategy Negotiation Reporting Social Media Strategy Meta Ads Event Planning

Education

Degrees, certifications, and relevant coursework

University of Milan

PhD, Historical Studies

2025 -

PhD in Historical Studies focused on “Valorization of Heritage, Circularity, Vintage and Upcycling. For a more Sustainable Fashion” at the University of Milan (2025).