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Michele Colonna

@michelecolonna

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AI-first marketing and digital transformation executive driving growth, brand modernization, and agentic commerce.

United States

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What I'm looking for

I seek senior roles where I can lead AI-driven digital transformation, modernize commerce and brand systems, and build product and organizational AI capabilities with measurable business impact.

I am an AI-first marketing and digital transformation executive with 20+ years leading brand turnarounds, P&L ownership, and AI-enabled product development. I combine enterprise rigor and founder agility, having led divisions to $256M in revenue and built AI solutions that improved operational efficiency by 30–50%.

I design and launch AI-powered products and loyalty ecosystems, advise enterprises on secure GenAI deployments, and build agentic commerce and Web3 strategies. My work spans GTM strategy, organizational design, data interoperability, and production-grade AI orchestration to deliver measurable business impact.

Experience

Work history, roles, and key accomplishments

Current

Founder & Product Architect

Current

xSentinel

Jan 2026 - Present (0 months)

Built a multi-agent PWA RegTech prototype for continuous monitoring of SEC, FINRA, CFPB, and FinCEN updates with ingestion pipelines, severity scoring, observability dashboards, and executive digests to enable continuous oversight.

RegTech Data Ingestion Dashboards Automation & Compliance

Current

Founder & Product Architect

Current

Comp Wizard

Jan 2026 - Present (0 months)

Developed an AI-driven retail planning and decision-intelligence platform that converts store-level data into forecast-driven operating plans, scenario models, and KPI diagnostics to drive actionable commercial strategies.

Forecasting Scenario Modeling KPIs Store Operations Optimization

Current

Founder & Product Architect

Current

Nest Jeanie

May 2025 - Present (8 months)

Created a PWA SaaS platform for homeowners combining maintenance, vendors, documents, and inventory into an AI-assisted command center, building product, UX, and monetization with no-code/AI tools and Stripe billing.

Product Architecture PWA No Code Tools UX Design Subscription Models GTM Strategy

Current

Founding Director

Current

Colonna Contemporary

May 2023 - Present (2 years 8 months)

Launched a hybrid gallery and Web3/AI innovation lab, created the T.R.A.C.E. blockchain authentication proof-of-concept for art provenance, and ran generative AI marketing campaigns to engage digital-native audiences.

Web3 Blockchain Generative AI Partnerships Provenance Systems Creative Direction Marketing

Current

Principal Consultant & AI Strategist

Current

MainLaine Labs

May 2023 - Present (2 years 8 months)

Built AI-powered apps, branding, workflow automation, and customer engagement systems for retail and service clients, improving operational efficiency by 30–50% and establishing a regional consultancy with repeat clients.

AI Strategy Workflow Automation Product Design Branding Customer Engagement Training Programs

VP Marketing

Steel Jupiter

Aug 2021 - Oct 2023 (2 years 2 months)

Defined brand identity and investor narrative for a health and sustainability startup contributing to a $50M valuation, and designed GTM strategies for a $5B+ market entry while supporting seed fundraising.

Brand Strategy GTM Strategy Investor Relations Fundraising Marketing Operations Positioning Storytelling Market Research

VP Marketing – VF Outlet Division

Kontoor Brands

Jan 2011 - Dec 2020 (9 years 11 months)

Owned marketing, e-commerce, and CRM to drive the division to $256M peak revenue; launched a multi-million dollar loyalty ecosystem with 3.4M active members delivering $20M incremental annual sales and led omnichannel integration across 80+ stores.

P&L management Loyalty Programs CRM Digital Transformation Customer Acquisition Data Strategy

Director of Marketing & Creative

HMX Group

Jan 2010 - Dec 2011 (1 year 11 months)

Orchestrated the relaunch of Hickey Freeman, driving a 12.5% revenue increase to $36M within 12 months and expanded premium retail distribution through luxury repositioning.

Brand Turnaround Creative Direction Revenue Growth Luxury Positioning Go To Market Merchandising Campaign Management

GM/VP, U.S. Division

Napapijri

Jan 2007 - Dec 2009 (2 years 11 months)

Held full P&L accountability for the U.S. division, driving 114% wholesale revenue growth through GTM restructuring and improving inventory flow and on-time delivery performance.

P&L management GTM Strategy Wholesale Distribution Supply Chain Optimization Inventory Management Retail Operations

Director of Marketing & Visual Merchandising

VF Corporation

Jan 2004 - Dec 2007 (3 years 11 months)

Led post-acquisition integration efforts and premium brand building that contributed to doubling U.S. revenue from 2004 to 2008 through global experiential campaigns and localized execution.

Visual Merchandising Experiential Marketing Campaigns

Education

Degrees, certifications, and relevant coursework

Pace University, Lubin School of Business

Bachelor of Business Administration, Marketing

Completed a BBA in Marketing at Pace University's Lubin School of Business, focusing on marketing strategy and brand management.

MIT Sloan School of Management

Executive Education Certificate, Executive Education

Completed executive education certificates in Blockchain Technologies and Organizational Design for Digital Transformation at MIT Sloan School of Management.