Micheal Oluwafemi

- Developed and implemented comprehensive email marketing strategies to drive engagement, conversions, and customer retention.
- Managed a team of email marketing coordinators, providing guidance, training, and performance feedback to ensure effective campaign execution and individual growth.
- Executed base-level customer journeys based on numerous types of customer segmentation for the brand’s c

- Configured and customized Hubspot CRM software to meet the brand’s specific requirements including personalized content, recipient segmentation, and scheduling.
- Designed and implemented efficient workflows and processes to ensure seamless operation of the automated mailing system.
- Developed and executed data migration plans to transfer relevant customer data to the CRM system for accurate tr

- Set up and configured the brand's ecommerce store on Shopify, ensuring a user-friendly and visually appealing design.
- Created and managed sales channels on social media platforms (such as Facebook, Instagram, Twitter, etc.) to promote and sell the brand’s products.
- Optimized product listings by writing compelling and persuasive descriptions, selecting appropriate images, and implementing SE

- Managed the end-to-end execution of email marketing campaigns, ensuring timely and accurate delivery of communications to target audiences.
- Developed and maintained an organized database of email subscribers, regularly updating contact information and segmentation criteria for effective targeting.
- Conducted A/B testing of email subject lines, layouts, and content elements to optimize open r

Pursued a Bachelor of Education in English Language and Literature from the National Open University of Nigeria from 2018 to 2022.