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Michael Roeser

@michaelroeser

I grow customer revenue and retention through strategic account management and scalable service processes.

United States
Message

At LA Golf, I strengthen domestic and international wholesale accounts by standardizing distributor contracts, pricing structures, and communication workflows. I helped increase international wholesale sales by 15% and customer retention by 50%.

I serve as the primary internal contact for more than 20 outside sales representatives, coordinating customer information, orders, samples, tracking, and issue resolution. I also reduced UK shipment lead times from four weeks to two and a half weeks and grew a major UK retailer relationship from $120K to $250K in order value.

Previously at Farmer Brothers Coffee, I grew a $200K book of business to more than $1M in annualized revenue through targeted account strategies and consultative customer engagement. I increased territory sales 50% and helped grow assigned sales representatives' portfolios 30% within one year.

Across manufacturing, wholesale distribution, consumer products, and branded merchandise, I build trusted client relationships, solve complex problems, and create processes that improve service delivery and long-term growth.

Experience

Work history, roles, and key accomplishments

LG
Current

Customer Support and International Sales

LA Golf

Feb 2025 - Present (1 year 6 months)

Strengthened global account consistency by redesigning distributor contracts and pricing structures, increasing international wholesale sales by 15% and improving customer retention by 50%. Served as primary support for 20+ sales representatives and managed strategic accounts.

Education

Degrees, certifications, and relevant coursework

St. Ambrose University logoSU

St. Ambrose University

Bachelor of Arts, Marketing Communications and Public Relations

Bachelor of Arts in Marketing Communications and Public Relations from St. Ambrose University.

Tech stack

Software and tools used professionally

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