Open to opportunities

Michael Robert

@michaelrobert

Message

I build high-performing social media programs, campaigns, and customer communities.

United States

Message

What I'm looking for

I'm looking to lead social media strategy, integrated campaigns, community, and digital reputation for a brand that values audience insights, measurable performance, cross-functional partnership, and strong customer experience.

I lead social strategy for Carson Group and Carson Wealth, rebuilding the program’s operating model and directing social work for Carson’s rebrand. I increased average engagement from 1.9% to 3.2% and monthly average CTR from under 1.5% to over 4% through ongoing content and channel optimization.

Across Epic Games, Fundbox, Ziply Fiber, Microsoft Store, Windstream Enterprise, Transamerica, and USAA, I’ve led integrated social programs spanning content, paid media, community engagement, social care, digital reputation, analytics, agencies, and budgets. I’ve built playbooks, governance, reporting, and response models that improve execution and customer experience.

At USAA, I managed a 15-person social care and community team supporting audiences of more than 1 million followers, increasing customer response rates from 20% to over 50%. I use audience insights and performance data to guide campaigns, strengthen brand presence, and align teams around business goals.

Experience

Work history, roles, and key accomplishments

Current

Social Media Strategist

Current

Carson Group

Sep 2025 - Present (11 months)

Developed and oversaw social strategy for Carson Group and Carson Wealth, replacing one-size-fits-all publishing with tailored decisions. Directed the social workstream for Carson's rebrand and established the program's operating structure.

Social Media Strategy Content Strategy Channel Strategy Social Listening Analytics Campaign Management Executive Communication

Project Manager / Content Trafficker

Epic Games

Apr 2023 - Apr 2025 (2 years)

Oversaw project plans and content trafficking across four Player Lifecycle workstreams, coordinating creative, engineering, localization, marketing, and executive stakeholders. Revamped the team's Asana intake and tracking process, reducing response times from three to four days to under 24 hours.

Project Management Asana Stakeholder Management Process Improvement Reporting

Marketing Manager, Social Media

Fundbox

Oct 2021 - Oct 2022 (1 year)

Managed Fundbox's social media program, overseeing strategy, content planning, paid and organic campaigns, community engagement, digital reputation, one direct report, and a $100K annual budget. Pioneered the company's first social playbook and editorial framework.

Social Media Strategy Content Planning Paid Social Organic Social Community Engagement Sprout Social Budget Management Team Leadership

Senior Manager, Social Brand Marketing

Ziply Fiber

Apr 2020 - Oct 2021 (1 year 6 months)

Established Ziply Fiber's social media program after the company's spinout, spanning strategy, content development, paid and organic campaigns, community management, digital reputation, agency relationships, analytics, and a $150K annual budget. Directed paid social strategy and agency execution.

Social Media Strategy Paid Social Organic Social Community Management Agency Management Budget Management Reddit Strategy Influencer Marketing UGC

Social Media Strategist and Channel Manager

Microsoft Store

Apr 2018 - Dec 2019 (1 year 8 months)

Led the Microsoft Store social program, overseeing strategy, campaigns, community engagement, digital reputation, 11 direct reports, and a $350K annual budget. Directed paid social strategy and agency execution across Surface, Xbox All Access, Pride, and cultural campaigns.

Social Media Strategy Paid Social Organic Social Community Engagement Team Leadership Budget Management Agency Management UGC Creative Strategy

Senior Manager, Social Marketing and Brand Communications

Windstream Enterprise

Sep 2017 - Apr 2018 (7 months)

Directed social strategy for the launch of the Windstream Enterprise brand, overseeing content, paid and organic campaigns, reputation management, agency relationships, and a $250K annual budget. Set governance for all owned and acquired social channels.

Social Media Strategy Brand Communications Paid Social Organic Social Reputation Management Agency Management Sprinklr Dynamic Signal Employee Advocacy

Lead Social Media Consultant and Brand Advisor

Transamerica

Aug 2016 - Apr 2017 (8 months)

Oversaw B2B and B2C social strategy spanning content, paid campaigns, social listening, digital reputation, executive reporting, and a $200K budget. Directed agency-managed paid social and delivered a six-week Sprinklr rollout.

Social Media Strategy Paid Social Social Listening Reputation Management Sprinklr Budget Management Agency Management Process Improvement

Social Media Communications Partner

USAA

Dec 2012 - Aug 2016 (3 years 8 months)

Directed enterprise social strategy, community engagement, content, social listening, digital reputation, and crisis response for communities totaling more than 1 million followers, while managing a 15-person social care and community team. Launched USAA's first social care operating model.

Social Media Strategy Community Engagement Social Listening Reputation Management Crisis Response Team Leadership UGC Campaign Management