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@nathanwright
Experienced Head of Social Media driving brand growth and digital strategy.
As a seasoned Head of Social Media, I specialize in brand growth and digital strategy, leveraging my extensive experience to drive impactful community engagement and visibility. My journey has taken me through various roles, where I've successfully led social media strategies for high-profile clients and startups alike.
At FalconX, I spearheaded the social media strategy for flagship programs, collaborating with cross-functional teams to ensure brand consistency and storytelling. My tenure at Social Animal as a Senior Marketing Manager allowed me to own comprehensive organic and paid social strategies, driving influencer activations and community engagement that significantly enhanced brand visibility.
Throughout my career, I've achieved remarkable results, such as scaling Glorify's social presence from 150,000 to 1.5 million followers and boosting engagement metrics across multiple platforms. My passion for digital marketing and community building drives me to continuously innovate and implement strategies that resonate with audiences and foster brand loyalty.
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Work history, roles, and key accomplishments
FalconX Gateway Venture Capital
Mar 2023 - Present (2 years 8 months)
Lead social media strategy and analytics for flagship programs, collaborating with cross-functional teams to ensure brand consistency and impactful storytelling. Executed full-funnel content marketing strategies to boost visibility and engagement.
Social Animal
Jan 2023 - Present (2 years 10 months)
Owned organic and paid social strategies for multiple clients, driving influencer activations and community engagement programs. Established reporting frameworks to measure impact and guide growth.
Freelance
May 2013 - Present (12 years 6 months)
Advised startups on social growth and community building, creating platform-specific content strategies and scalable systems for engagement and analytics.
TurtleTree
Apr 2024 - Jun 2024 (2 months)
Boosted social media engagement significantly through targeted B2B strategies and developed a multi-platform content calendar that aligned with thought leadership.
Glorify
Nov 2022 - Jan 2024 (1 year 2 months)
Scaled social presence from 150,000 to 1.5 million followers, directing global content and influencer strategy, achieving significant impressions and app growth.
Noom
Dec 2018 - Nov 2022 (3 years 11 months)
Maintained social-informed messaging for clients, enhancing retention through tailored communication strategies and improving user journey.
Dean&Co
Jan 2022 - Nov 2022 (10 months)
Orchestrated brand reintroduction on social channels, increasing engagement and followers significantly while optimizing ad spend through A/B testing.
Apartments.com
Mar 2017 - Jan 2019 (1 year 10 months)
Designed digital campaigns for clients, enhancing engagement and lead generation through optimized content workflows and client onboarding.
Tuck Chiropractic
Apr 2015 - Aug 2016 (1 year 4 months)
Supported multi-platform marketing and content production to increase local brand awareness, enhancing marketing infrastructure through targeted messaging.
Degrees, certifications, and relevant coursework
Bachelor of Arts, Communications
Bachelor of Arts in Communications with a focus on Public Relations.
Software and tools used professionally
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