Looking for a job

Michael Porter

@michaelporter

15 years building marketing and growth functions from scratch. Built a team from 3 to 8, delivered 619M views against a 500M target.

United Kingdom

Message

What I'm looking for

I'm looking for businesses where growth is missing, stalled or unproven, and someone needs to work out what it needs and build it. Open to permanent, interim, contract and project work, at Head of Marketing, Marketing Director, Head of Growth or VP Marketing level. Remote or hybrid, UK based.

I'm a consumer growth marketer with 15 years' experience building demand, acquisition and marketing teams across international businesses. I'm usually brought in when a business needs growth and the obvious route isn't working or doesn't exist. I work out what needs to happen, then build it.

At E1 Series I took the marketing function from 3 people to 8, hired the head of comms through an RFP, and delivered 619M video views against a 500M target in season one through talent-led launch content. At SailGP I led a team of 14 across 10 markets, managing budgets of around $350k per event across 18 events, and built ticket sales in markets where the sport had no existing audience. At Formula E I was the first marketing hire, promoted to Senior Marketing Innovation Manager, and designed Attack Mode, which won a Cannes Silver Lion and became a permanent part of the sport.

For the last two years I've worked as an independent growth consultant, taking on fractional CMO and consulting engagements across online property, luxury automotive and other consumer businesses. Recent work includes directing the 2027 acquisition strategy for Properstar across Switzerland, Portugal and Spain, and negotiating the closing slot and press conference at Web Summit Qatar for RunGP, which delivered around £500k of earned media with zero paid budget.

I'm AI native in how I research, plan, create and execute, using AI across strategy, creative, performance and execution. I hold a BA in Marketing from London Metropolitan University and several Anthropic certifications, including Building with the Claude API and Agent Skills.

Experience

Work history, roles, and key accomplishments

Current

Marketing Consultant and Fractional CMO

Current

Porter Wills

Dec 2024 - Present (1 year 10 months)

Independent marketing consultancy working with businesses on growth, acquisition and marketing execution.

Email Growth Strategy Consumer Marketing Customer Acquisition Performance Marketing Google Ads Paid Social SEO AEO Email Marketing HubSpot Conversion Journeys Earned Media PR Team Leadership Agency Leadership Multi Market Marketing AI

Head of Growth

Properstar

Jul 2026 - Sep 2026 (2 months)

Directed the 2027 acquisition strategy across Switzerland, Portugal and Spain, covering performance marketing, SEO and AEO. Modelled two scenarios with the traffic acquisition manager, leading to CEO approval of increased Google Ads budget.

Performance Marketing SEO AEO Google Ads Acquisition Strategy Scenario Modeling

Performance Marketing

Driver Lab

Apr 2026 - Jun 2026 (2 months)

Performance marketing for a business six weeks old when a regional conflict hit Dubai demand.

Performance Marketing

Banyan Motors

Dec 2025 - Mar 2026 (3 months)

Found that most contacts and traffic had no source data and most ad spend was going to a non core product. Built the Aspen winter campaign across Google Ads, segmented email, Instagram and QR codes on branded vehicles, with tracking into HubSpot.

Google Ads Email Marketing Instagram QR Code HubSpot Trackings Campaign Management

Fractional CMO

RunGP

Jan 2025 - Jun 2025 (5 months)

Negotiated the closing slot at Web Summit Qatar for the CEO and ran the press conference with Sir Mo Farah. Achieved 20+ global features including the Telegraph, about £500k earned media value, with zero paid budget.

Earned Media PR Event Management Media Relations

Marketing Director

E1 Series

Jun 2023 - Dec 2024 (1 year 6 months)

Delivered 619M video views against a 500M target in season one, through talent led launch content across series and owner channels. Built the marketing function from 3 to 8 and hired the head of comms through an RFP.

Marketing Strategy Team Building Content Strategy Video Marketing Ticketing Digital Marketing

Marketing Director

PTO

Oct 2022 - Jun 2023 (8 months)

Led the marketing team, ticket sales, social and paid performance through a full rebrand. Led the marketing behind £200k of ticket revenue at the Singapore event.

Marketing Leadership Ticket Sales Social Media Paid Performance Rebranding

Head of Marketing

SailGP

Oct 2019 - Oct 2022 (3 years)

Led a team of 14 across 10 markets and managed marketing budgets of around $350k per event across 18 events. Established ticket sales in markets where the product had no established audience, using a local activation and creator playbook applied in every host city.

Marketing Leadership Budget Management Ticket Sales Local Activation Creator Marketing Agency Management

Marketing Manager, then Senior Marketing Innovation Manager

Formula E

Jun 2014 - Oct 2019 (5 years 4 months)

First marketing hire, promoted to Senior Marketing Innovation Manager. Designed Attack Mode, which won a Cannes Silver Lion and became a permanent feature of the product. Took FanBoost from idea to a live fan mechanic connected to broadcast, social and reporting.

Marketing Innovation Product Design Fan Engagement Ticketing Digital Marketing Broadcast Social Media