
Michael Lu
@michaellu
I build revenue operations systems that scale complex global go-to-market engines.
What I'm looking for
I've built and scaled end-to-end go-to-market operations for Cellares, Infinitus, Synthego, Cohesity, Coho Data, and Aruba Networks. At Cellares, I designed GTM systems for automated cell and gene therapy manufacturing and built AI workflows that reduced task completion times by 75–90%.
I've led sales operations, commercial software, deal desk, forecasting, compensation, and analytics teams through hypergrowth. My work has reduced quote-to-booking errors by 95%, increased order throughput by 80%, and supported Cohesity's growth to a $300M annual revenue run rate.
Experience
Work history, roles, and key accomplishments
Vice President, Commercial Operations
Cellares Corporation
Jul 2025 - Aug 2026 (1 year 1 month)
Architected and scaled end-to-end GTM processes and systems for a fully-automated cell and gene therapy manufacturing platform. Established standardized sales methodology, integrated GTM tech stack, and reduced contract turnaround times by 80%.
Revenue Operations Lead
Infinitus Systems, Inc.
Jan 2023 - Jul 2025 (2 years 6 months)
Built GTM processes, technology infrastructure, and incentive frameworks for an enterprise voice AI platform. Architected integrated tech stack, led deal desk cadences, and designed incentive compensation plans.
Vice President, Commercial Operations
Synthego Corporation
Sep 2019 - Dec 2022 (3 years 3 months)
Led Commercial Operations team for a CRISPR gene editing start-up, overseeing GTM engineering and sales operations. Re-engineered quote-to-booking process, reducing errors by 95% and increasing order throughput by 80%.
Director, Global Sales Operations
Cohesity, Inc.
Oct 2015 - Sep 2019 (3 years 11 months)
Built and scaled lead-to-cash operations, leading a 6-person team, driving hypergrowth to $300M annual revenue run rate. Designed GTM tech stack, operationalized quote-to-cash workflows, and developed self-service portals.
Senior Sales Operations Manager
Coho Data
Apr 2014 - Oct 2015 (1 year 6 months)
Built lead-to-cash operations and GTM infrastructure for enterprise software-defined storage platform. Implemented GTM tech stack, configured Salesforce features, and administered incentive compensation.
Senior Sales Operations Manager
Aruba Networks
Nov 2013 - Mar 2014 (4 months)
Scaled GTM systems, channel operations, and sales compensation infrastructure. Led implementation of Varicent incentive platform and automated POS data processing, improving payment accuracy and accelerating partner onboarding.
Sales Operations Manager
Aruba Networks
Aug 2010 - Nov 2013 (3 years 3 months)
Scaled GTM systems, channel operations, and sales compensation infrastructure to support rapid growth. Led implementation of Varicent incentive platform and automated POS data processing.
Education
Degrees, certifications, and relevant coursework
University of California, Berkeley
Master of Information & Data Science, Data Science
Master of Information & Data Science (MIDS) degree in Data Science from the University of California, Berkeley.
University of Southern California, Marshall School of Business
Master of Business Administration, Finance
Master of Business Administration (MBA) degree in Finance from the University of Southern California, Marshall School of Business.
University of California, Berkeley
Bachelor of Arts, Computer Science and Economics
Bachelor of Arts (BA) degree in Computer Science and Economics from the University of California, Berkeley.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Skills
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