Michael Kiptoo

Provide strategic advisory on communications and organizational growth at board level. Participate in governance and decision-making processes and shape outreach and stakeholder engagement strategy.

Drove 120% growth in organic clicks and 65% growth in organic revenue through keyword research and optimization of category pages and product listings. Conducted technical, on-page, and content audits and analyzed performance using Google Search Console, Google Analytics, and Ahrefs.

Supported execution of integrated marketing campaigns to improve brand visibility. Analyzed campaign performance and produced reports for optimization, collaborating with teams to align content and business objectives.

Established the Communications, Marketing & Branding function and audited communication channels to identify gaps. Introduced Asana for team task management, reducing missed deadlines by 30%, and managed social media and email campaigns.

Managed website content and supported newsroom communication workflows. Coordinated social media distribution to expand audience reach.

Pursued a Bachelor of Arts in Communication and Media Studies, focusing on communication strategies and media practices.

Completed the Google Project Management Specialization, covering project management principles and practices.

Earned the Google Digital Marketing & E-Commerce Certificate, focusing on digital marketing strategies and e-commerce fundamentals.

Completed Google AI Essentials, covering fundamental concepts and applications of artificial intelligence.

Earned the HubSpot Digital Marketing Certification, demonstrating proficiency in inbound marketing and digital strategies.