Michael Calvin
@michaelcalvin
I build sports and entertainment partnerships through advertising sales, account management, and sponsorship activation.
What I'm looking for
I'm an Advertising Sales Director at Professional Sports Publications, managing local and regional client portfolios, negotiating contracts and renewals, and coordinating campaigns that align with client objectives and audience engagement goals.
Previously, I supported athlete marketing and partnership initiatives at ESQ Sports Agency, coordinating communications among professional athletes, sponsors, and internal teams. I helped manage brand partners including Essentia and Celsius, supported media campaigns and sponsorship deliverables, and conducted sponsor outreach for athlete endorsement opportunities.
My sports-industry foundation also includes fan experience and marketing work with the University of Tennessee Athletic Department, where I supported in-game promotions, live events, and fan engagement initiatives.
Outside of advertising sales, I coach with Soccer in the Streets, building an inclusive environment for youth participants while collaborating on training sessions, skill development plans, and game-day strategies. I'm driven to keep building in sports and entertainment alongside a creative team where I can learn and grow.
Experience
Work history, roles, and key accomplishments
• Built strong relationships with students, families, and fellow coaches while fostering an engaging and inclusive team environment.
• Adapted coaching and communication styles to meet the needs of youth participants across multiple age groups.
• Collaborated with coaching staff to organize training sessions, skill development plans, and game-day strategies.
• Managed a portfolio of local and regional clients, serving as the primary point of contact and ensuring campaigns aligned with client objectives and audience engagement goals.
• Developed and maintained relationships through strategic communication, campaign coordination, and ongoing account support.
• Collaborated with internal teams to oversee campaign execution, resolve client concerns, and d
•Built guest loyalty through personalized service, driving average sales of $850–$1,500 per shift through proactive food and drink upselling.
•Promoted from Server to Bartender for consistent performance managing high-volume service across two POS systems, including Toast.
•Coordinated service logistics for banquets and private events ranging from 30 to 150 guests, communicating across kitchen and
Worked as Server at Cafe 4.
• Supported athlete marketing and partnership initiatives by coordinating communications between professional athletes, sponsors, and internal teams.
• Assisted with account management responsibilities for brand partners including Essentia and Celsius, ensuring timely delivery of media campaigns and sponsorship deliverables.
• Conducted outreach to prospective sponsors and contributed to securing
Dean's Office Student Ambassador
Sep 2019 - Dec 2021 (2 years 3 months)
• Supported the Dean and administrative staff by coordinating schedules, managing inquiries, and streamlining office workflows.
• Contributed to the execution of college events, meetings, and special projects.
• Maintained organization of confidential documents, records, and office materials in compliance with university policies.
Fan Experience & Marketing Student
Jan 2020 - May 2020 (4 months)
• Assisted in the execution of fan engagement initiatives, in-game promos, and live event experiences for university athletic events.
• Supported event marketing operations by preparing promotional areas, coordinating branded materials, and enhancing the overall fan experience.
• Engaged directly with fans to promote school spirit, distribute marketing materials, and support event day operations.
Education
Degrees, certifications, and relevant coursework
Tennessee State University
Master of Science, Business Data Analytics
University of Tennessee, Knoxville
Bachelor's degree, Sports Studies
2018 - 2021
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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