Open to opportunities

Hollman Smith

@hollmansmith

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Graduate marketing professional and collegiate athlete leveraging analytics to drive fan engagement and partnerships.

United States

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What I'm looking for

I seek a role in sports marketing or athletic operations where I can use analytics, partnership development, and athlete-focused programming to drive engagement and growth.

I am a Master of Marketing candidate with hands-on experience in sports marketing, compliance research, and program development. I have led partnership research and fan engagement initiatives at Vanderbilt Athletics, supported NCAA compliance and student-athlete services at James Madison, and founded a youth basketball development camp to foster skills and teamwork.

As a student-athlete and team captain, I balanced 30+ hour weekly athletic commitments with academics while using film, analytics, and data insights to inform strategy. I am collaborative, detail-oriented, and focused on creating measurable impact through marketing, operations, and athlete development.

Experience

Work history, roles, and key accomplishments

Student-Athlete

Vanderbilt University Men's Basketball

Jan 2024 - May 2025 (1 year 4 months)

Committed 30+ hours weekly to practices, games, film, and meetings while maintaining full academic load; acted as player-coach liaison and used film and analytics to optimize team strategy and performance.

Team Leadership Film Analysis Communication Time Management Collaboration

Marketing Intern

Vanderbilt University Athletic Department

Jun 2024 - Aug 2024 (2 months)

Conducted partnership research and identified key local sponsorship opportunities, streamlined fan council application review by evaluating and ranking hundreds of submissions, and advised on themes and locations for athletic introduction videos to enhance fan engagement.

Stakeholder Analysis Project Coordination Content Planning Data Evaluation Communication Microsoft Office

Representative, SAAC

Student-Athlete Advisory Committee

Jan 2021 - May 2024 (3 years 4 months)

Advocated for athlete mental health at the 2023 Sun Belt Conference, presenting to 50+ administrators and securing conference-wide adoption of the TimelyCare program across 14 institutions.

Advocacy Public Speaking Stakeholder Engagement Collaboration

Student-Athlete

James Madison University Men's Basketball

Jan 2020 - May 2024 (4 years 4 months)

Served as team captain contributing to a 32-win senior season and NCAA Tournament berth; balanced 30+ weekly hours of athletic commitments with a full academic course load.

Team Leadership Communication Time Management Mentoring Resilience Performance Under Pressure

Founder, Skills Development Camp

Hollman Smith Skills Development Camp

Jan 2019 - Dec 2023 (4 years 11 months)

Founded and ran an annual basketball workshop (2019–2023) focused on skill development, basketball IQ, and teamwork; monitored participant progress with individualized notes and adjusted training plans to maximize performance.

Program Management Coaching Youth Development Curriculum Design Communication

Athletics Intern

James Madison University Athletic Department

Jun 2023 - Aug 2023 (2 months)

Supported compliance, student-athlete development, services, and fundraising initiatives; researched NCAA bylaws to advise senior compliance directors and reduce violations; managed early registration for new student-athletes and processed recruiting expense reimbursements accurately.

NCAA Compliance Research Analysis Student Athlete Development Fundraising Communication

Education

Degrees, certifications, and relevant coursework

Vanderbilt University - Owen Graduate School of Management

Master of Marketing, Marketing

Activities and societies: Vanderbilt University Men’s Basketball; Student-Athlete (2024-2025)

Pursuing Master of Marketing with expected completion in May 2025, focused on marketing strategy and analytics.

James Madison University

Bachelor of Arts, Political Science

Grade: 3.7 GPA, cum laude

Activities and societies: Phi Beta Kappa; President’s List; Athletic Director’s Honor Roll; Sun Belt Commissioner’s List; James Madison University Men’s Basketball (team captain, 2020-2024)

Completed Bachelor of Arts with a major in Political Science, graduated cum laude in May 2024 with a 3.7 GPA.