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Merve Kucuk

@mervekucuk

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I grow enterprise publisher revenue through strategic account management, AdTech operations, and campaign optimization.

Turkey

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What I'm looking for

I'm looking to grow enterprise accounts and publisher portfolios where I can combine B2B sales strategy, cross-functional leadership, and hands-on AdTech operations to improve campaign performance, retention, and revenue.

I'm currently growing publisher portfolios at Membrana Media, owning key accounts end to end and identifying upsell and cross-sell opportunities that increase revenue, retention, and satisfaction.

Previously at Azerion UK, I managed Tier-1 UK and global accounts, led QBRs, and partnered with technical teams to resolve campaign delivery and pacing issues without revenue loss. I also guided AdOps teams on targeting, bid pricing, ad specifications, and budget delivery through Azerion's DSP and ad server.

My background includes technical account management across the UK and JAPAC and B2B enterprise sales at Apple. I combine account strategy with hands-on SQL, Tableau, Google Analytics, CRM, VAST/VPAID, and tag-integration troubleshooting.

Experience

Work history, roles, and key accomplishments

Current

Sales Publisher Manager

Current

Membrana Media

Sep 2025 - Present (1 year)

Owns key publisher portfolios, driving revenue growth through upsell and cross-sell, and coordinating cross-functional teams to ensure seamless service delivery.

Account Management Upselling Cross Selling Revenue Growth Negotiation Reporting

Publisher Success Manager

Azerion UK

Oct 2023 - Oct 2025 (2 years)

Managed high-value UK and global accounts, conducting QBRs and executing strategic growth plans. Collaborated with technical teams to resolve campaign delivery issues and provided DSP/AdOps consulting.

Account Management QBRs DSPs Ad Ops Stakeholder Management Strategic Planning

Technical Account Manager (UK & JAPAC)

Azerion

Mar 2022 - Sep 2023 (1 year 6 months)

Provided technical troubleshooting for UK, JAPAC, and global clients, resolving delivery and revenue leakage issues. Guided clients through technical integrations and used analytics tools to drive operational improvements.

Technical Support VAST HTML JavaScript SQL Google Analytics Tableau Data Visualization

Business Expert (Sales Account Manager)

Apple

Sep 2020 - Feb 2022 (1 year 5 months)

Managed high-potential corporate client portfolios, delivering tailored tech solutions to meet business goals and exceed revenue targets. Leveraged CRM tools for pipeline management and forecasting.

B2B Sales Account Management CRM Sales Forecasting Proposals