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Meri Hovhannisyan

@merihovhannisyan3

Senior Regional Account Manager at SoftConstruct, growing strategic iGaming partnerships across LATAM, Europe and Africa.

Armenia

Message

At SoftConstruct, I manage strategic B2B iGaming partners across LATAM, Europe and Africa, including Luckbet, 4play, 1pral, Suprema Group and Apuesta Total. I work with partners to support long-term collaboration, account growth and commercial opportunities.

I identify upselling and cross-selling opportunities across casino and sportsbook products, and monitor regional market developments and regulatory updates. I also coordinate with internal teams to deliver solutions and address partner requests.

At SoftConstruct, I’ve represented the company at international industry events, including ICE, SiGMA and SBC Summit. Earlier, I developed hotel pricing strategies at Villamontan LLC and contributed to marketing planning and event coordination at Lans LLC.

Experience

Work history, roles, and key accomplishments

Current

Senior Regional Account Manager

Current

SoftConstruct

Jan 2023 - Present (3 years 9 months)

Manage a regional portfolio of strategic B2B clients across LATAM, Europe and Africa, ensuring long-term collaboration and account growth. Identify new business opportunities, negotiate commercial terms, and coordinate with internal teams to deliver solutions.

B2B Account Management Partner Relationship Management Commercial Negotiation IGaming Knowledge Sportsbook and Casino Operations Market and Regulatory Analysis Cross functional Coordination Stakeholder Communication Event Management Jira Administration Microsoft Office Problem Solving

Revenue Manager

Villamontan LLC

Jan 2022 - Jan 2023 (1 year)

Developed and implemented hotel pricing strategies to support revenue growth and profitability. Collaborated with sales and marketing teams on seasonal rates and promotional decisions.

Sales Marketing Revenue Management Pricing Strategy Market Analysis Collaboration

Marketing Manager

Lans LLC

Jan 2021 - Jan 2022 (1 year)

Contributed to marketing planning and coordination of client conferences and business events. Organized international event logistics and supported selection and coordination of participants.

Event Coordination Logistics International Events Participant Selection Marketing Planning Event Management Logistics Coordination

Administrator

Villamontan LLC

Jan 2021 - Jan 2022 (1 year)

Handled guest services, reservations and administrative coordination. Supported invoicing, purchase orders, payments and banking-related administrative tasks.