Mercy Wojuola

I’m a Revenue Data Analyst focused on turning revenue operations and funnel metrics into clear, actionable insights. In my current role, I collaborate with Revenue Operations and Client Engagement to monitor and optimize GTM performance.

I track fill rates, conversion rates, and other revenue KPIs across the sales funnel, then build daily/weekly/monthly reporting so stakeholders always have timely updates. I also design and manage Tableau dashboards for pipeline movement, conversion trends, and rep-level performance.

When anomalies show up, I perform root cause analysis on revenue and funnel drops to identify the underlying drivers and risks—always pairing findings with “what now” recommendations. I ensure data accuracy and consistency by validating inputs and resolving discrepancies.

Before this, I strengthened my storytelling and research foundation as a Lead Copywriter and Community Engagement Associate, using SEO, social media strategy, and Mailchimp-led email marketing. I also worked as a User Experience Researcher, coding and analyzing qualitative and survey data to present insights to designers and product managers, and I continue applying these skills through my Tableau and UX research projects.