
Ifeoma Chuks
@ifeomachuks
I turn marketing, customer and conversion data into dashboards and recommendations that improve growth outcomes.
What I'm looking for
I've used acquisition, customer and conversion data at ADXTRA to increase monthly MQLs from 120 to 170, reduce blended CAC by 15%, and grow qualified search inquiries by 35% year over year.
At RELSERVE, I improved conversion rates from 1.8% to 4.3% and increased organic traffic by 55%. I build actionable analyses and dashboards with SQL, Excel, Tableau, BigQuery, and Looker Studio for marketing, product, and business stakeholders.
Experience
Work history, roles, and key accomplishments
Content Marketing Specialist
ADXTRA
Dec 2024 - Jun 2026 (1 year 6 months)
Conducted acquisition funnel analysis across organic search, demand generation, and landing pages, uncovering conversion friction points to increase monthly MQLs from 120 to 170 (+42%). Evaluated blended customer acquisition costs against channel-level performance data and reallocated budget to organic channels to reduce blended CAC by 15%.
Content & Performance Marketing Analyst
RELSERVE
May 2020 - Nov 2024 (4 years 6 months)
Performed historical conversion and click-through analyses across social touchpoints, restructuring call-to-action paths to raise conversion rates from 1.8% to 4.3% (+139%). Analyzed user engagement metrics across content clusters, doubling down on top-performing topics to drive a 55% lift in organic traffic and decrease bounce rates from 69% to 54%.
Content & Research Specialist
RELSERVE
May 2019 - Apr 2020 (11 months)
Capitalised on performance data to double down on high-converting content clusters, reducing bounce rate from 69% to 54%. Collaborated with engineering and UX design teams to define user interaction metrics for new landing pages and newsletter modules.
Education
Degrees, certifications, and relevant coursework
University of Benin
Bachelor of Arts, Mass Communication
2012 - 2015
Bachelor of Arts in Mass Communication from the University of Benin, Nigeria, from 2012 to 2015.
Google Data Analytics Professional Certificate, Data Analytics
Professional certificate in data analytics with coursework in SQL, Tableau, R programming, and data integrity.
Google Business Intelligence Professional Certificate, Business Intelligence
Professional certificate in business intelligence covering metrics design, data modeling, dashboards, and ETL pipelines.
Coursera
IT Support Professional Certificate, IT Support
Professional certificate in IT support with coursework in troubleshooting, operating systems, and system administration.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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