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chika barn

@chikabarn

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Marketing Analyst turning campaign and web data into growth decisions.

Nigeria

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What I'm looking for

I’m looking for a role where I can own performance analytics end-to-end—building BI dashboards, defining KPIs, and turning campaign and customer data into clear growth and budget decisions.

I’m a marketing analyst with 3+ years turning campaign, web, and customer data into decisions that grow revenue. I progressed from hands-on digital marketing into full-cycle analytics, building KPI frameworks and BI dashboards that leadership can act on.

In my current role, I own end-to-end growth analytics for acquisition, bookings, referrals, and campaign performance. I build and maintain Power BI dashboards for weekly executive reviews, analyze channel data to reallocate spend toward higher-converting sources, and translate ambassador/referral performance into recommendations.

Previously, I strengthened marketing execution by monitoring acquisition and conversion performance in Google Analytics across web channels. I created a monthly KPI reporting framework for consistent stakeholder visibility, and I diagnosed performance gaps to deliver optimization recommendations adopted by marketing and content teams.

Earlier in my career, I improved SEO outcomes by analyzing site KPIs and user behavior—growing organic traffic 10% in the first month and increasing search visibility 15%. I’m technically fluent in SQL, Python (Pandas), Power BI (DAX, Power Query), Excel, and Google Analytics 4, and I bring a marketer’s understanding of channels and customer behavior to every analysis.

Experience

Work history, roles, and key accomplishments

Current

Growth & Community Marketing Lead

Current

TripEase

May 2026 - Present (2 months)

Owned end-to-end growth analytics, building and maintaining dashboards for acquisition, bookings, referrals, and campaign KPIs used in executive reviews. Analyzed channel performance to reallocate spend and tracked ambassador/referral program metrics to improve campaign effectiveness.

Growth Analytics KPI Tracking Dashboarding User Acquisition Analytics Executive Reporting

Marketing Executive

BizEdge

Jan 2025 - May 2026 (1 year 4 months)

Monitored acquisition, engagement, and conversion performance across web channels using Google Analytics. Built a monthly KPI reporting framework and presented data-backed optimization recommendations adopted by marketing and content teams.

Google Analytics KPI Reporting Acquisition Analysis Engagement Metrics

Digital Marketer

Spacett Solutions

Nov 2024 - Jun 2025 (7 months)

Performed SEO performance analysis and on-page optimization to grow organic traffic by 10% within the first month. Improved search visibility by 15% through keyword research and ranking analysis, and produced reports on site KPIs and user behavior to guide content and SEO strategy.

SEO Performance On Page SEO Keyword Research Ranking User Behavior Analytics

Social Media Manager

Spacett Solutions

Nov 2022 - Nov 2024 (2 years)

Evaluated campaign effectiveness using reach, engagement, and CTR analysis across social platforms. Produced monthly analytics reports with recommendations that measurably improved audience engagement and growth.

Social Media Analytics REACH Engagement Metrics CTR Campaign Measurement Audience Growth

Digital Marketer / Content Analyst

TechSavvySEO

Nov 2022 - Nov 2024 (2 years)

Analyzed SEO and site performance data to support keyword ranking and visibility improvements. Partnered with content teams to optimize landing pages using engagement and conversion metrics.

SEO Analytics Site Performance Keyword Ranking Landing Page Optimization Engagement Metrics Content Collaboration

Education

Degrees, certifications, and relevant coursework

National Open University of Nigeria

Bachelor of Science, Mass Communication

2021 - 2025

Activities and societies: Relevant coursework: Data Analysis & Research Methods; Advertising & Campaign Performance Planning; Media Economics & Consumer Behavior.

B.Sc. in Mass Communication at the National Open University of Nigeria, with coursework covering data analysis & research methods, advertising & campaign performance planning, and media economics and consumer behavior.