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Azubuike Precious

@azubuikeprecious

Audience intelligence analyst skilled in data-driven content strategy and digital growth.

Nigeria
Message

What I'm looking for

I seek a role where I can apply audience intelligence and data-driven content strategy to boost engagement and retention, within a collaborative, growth-focused team.

I am an audience intelligence analyst with over five years' experience across sales, social media management, and content analytics. I focus on translating cross-platform performance data into actionable insights that inform editorial and marketing strategy.

In my current role I establish and maintain a unified view of audiences, provide content-performance analysis to editorial teams, and partner with marketing to define targeting for acquisition campaigns. I identify churn signals and optimize lifecycle marketing to improve user retention.

Previously, I managed social media for organizations and clients, consistently meeting sales goals, improving customer retention, running paid campaigns, and producing SEO-optimized content. As a freelance writer I delivered articles, blog posts, and marketing copy tailored to brand voice and engagement goals.

I bring strong analytical skills, experience with content optimization and keyword research, and a track record of converting data into dashboards and reports that guide strategic decisions. I am eager to apply these strengths to drive growth and engagement in a results-focused team.

Experience

Work history, roles, and key accomplishments

WS
Current

Audience Intelligence Analyst

Work Smart

Nov 2024 - Present (10 months)

Established and maintained a unified view of audiences and translated cross-platform content performance analysis into actionable intelligence to inform editorial and marketing strategies, improving targeting and retention efforts.

Education

Degrees, certifications, and relevant coursework

EC

Enterprise Development Centre

Certificate, Entrepreneurship

Completed an entrepreneurship course covering human resource management, strategic planning, time management, operations management, and marketing management.

Tech stack

Software and tools used professionally

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Azubuike Precious - Audience Intelligence Analyst - Work Smart | Himalayas