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Ahmed Taha

@ahmedtaha

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Marketing Director with 15+ years of leading strategic marketing efforts

Canada

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What I'm looking for

Seeking a challenging marketing leadership role that leverages my expertise in driving strategic marketing initiatives and leading high-performing teams to achieve aligned objectives and foster collaboration.

As a seasoned marketing professional with over 15 years of experience, I have a proven track record of driving strategic marketing initiatives that increase global student enrollment and enhance brand recognition. My expertise lies in developing innovative strategies that optimize ROI and enhance customer engagement. With a strong background in digital marketing, campaign management, analytics, and leadership, I have successfully led high-performing teams to achieve aligned objectives and foster collaboration.

Throughout my career, I have achieved remarkable results, including a 225% increase in payments at the University of the People and directing the launch of the Arabic Business Administration program, resulting in 6,600 conversions in the first month. I am passionate about cultivating strong relationships with key stakeholders to establish successful partnerships and elevated marketing efforts.

With a strong educational background, including an MBA from the University of the People and a Bachelor of Science in Telecommunications and Electronics from Helwan University, I possess a unique blend of business acumen and technical expertise. I am well-versed in a range of software skills, including marketing automation, CRM, project management, social media management, business intelligence, and SEO tools.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

University of the People

Sep 2024 - Present (8 months)

Directed high-performing teams to implement strategic marketing initiatives that drive worldwide enrollments and expand brand recognition.

Digital Marketing Social Media Marketing Content Marketing Influencer Marketing Automation Campaign Management Leadership

Marketing Manager

University of the People

Dec 2020 - Sep 2024 (3 years 9 months)

• Drove marketing strategies that achieved a remarkable 225% rise in payments in 2022, leveraging data-driven insights.
Strategized targeted email campaigns that boosted paying students by 11% within 3 months while maintaining 2-3% monthly growth.
• Championed initiatives that improved email click-through rates from 1.2% to 2.2% within a year through advanced analytics and campaign optimization.