Melody Bertolucci
@melodybertolucci
I lead global healthcare commercialization, marketing operations, and congress strategy execution.
United StatesWhat I'm looking for
At Roche, I led global promotional marketing initiatives for blood screening, partnering with affiliates worldwide to strengthen brand differentiation, blood donation advocacy, and regional campaign execution.
I've also led marketing communications at Optovue, global events at ZELTIQ, and grants and marketing for Teen Esteem, where I secured more than $100,000 in grant support. I build collaborative teams, simplify complex processes, and create operating models that help healthcare organizations execute consistently at scale.
Experience
Work history, roles, and key accomplishments
Led strategic development and execution of global promotional marketing initiatives—partnering closely with affiliates worldwide and fostering cross-cultural collaboration—to position Roche as the partner of choice in the blood screening industry, while tailoring campaigns to meet unique regional needs and driving brand differentiation, blood donation advocacy, and global awareness.
Directed a global marketing communications team in the ophthalmic market, leading a comprehensive evaluation of staff workload and productivity to realign resources strategically; drove operational transformation by integrating industry-experienced external partners, delivering significant cost savings and enhanced service quality across digital, social, and international programs.
Led grants program and strategic development initiatives for a youth-focused nonprofit, uncovering new funding opportunities and securing over $100,000 in grant support.
• Introduced a consistent brand experience and concise, impactful messaging through digital efforts, facilitating expanded reach and engagement opportunities in preventative education programs.
Built, led and mentored a small global team of events professionals to manage physician-facing marketing programs worldwide, created consistency in imagery, programs and messaging globally to reinforce CoolSculpting as the world’s leader in non-invasive body contouring.
• Enabled higher product utilization (a key corporate initiative) by creating a branded global road-show program to facilitate cu
Education
Degrees, certifications, and relevant coursework
Columbia Business School
Certificate, Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
This course is based on Prof. David Rogers’ course on Digital Marketing Strategies taught to executives that come to Columbia Business School from all over the world. The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of social media channels, the growing power of connected customers, and an explosion of new digital tools. To
California State University - East Bay
Economics, Marketing
UC Santa Barbara
BA, Economics
Uppsala University
International Development
I spent the first semester studying in English and the second semester studying in Swedish.
Everyday AI Concepts
Issued Feb 2026
Prioritizing Effectively as a Leader
Issued Jan 2023
Introduction to Prompt Engineering for Generative AI
Issued Feb 2026
Generative AI for Marketing Professionals
Issued Oct 2025
Account-Based Marketing Foundations
Issued Sep 2025
Agile Marketing Foundations
Issued Dec 2022
Dale Carnegie Training
Dale Carnegie Immersion Seminar
Issued Dec 2019
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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