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Patricia McIntyre

@patriciamcintyre

Marketing and events professional at Terumo Medical Corporation who launched programs generating 46% incremental revenue.

United States

Message

At Terumo Medical Corporation, I coordinated national distributor and GPO marketing initiatives across promotions, education, pricing, and sales resources. I designed and launched integrated distributor programs that generated 46% incremental revenue, and developed channel initiatives that increased hypodermics adoption and drove 23% net sales growth.

At Southern Glazer’s Wine & Spirits, I directed statewide programs for a $212M portfolio and developed, executed, and recapped 150 incentive programs. Earlier, I coordinated product launches at ADI Global Distribution and supported healthcare marketing, product launches, and sales programs at Henry Schein, where I helped deliver more than $400K in revenue from three National Sales Meetings.

Experience

Work history, roles, and key accomplishments

National Accounts Manager

Terumo Medical Corporation

Oct 2018 - Oct 2026 (8 years)

Coordinated national distributor and GPO marketing initiatives, aligning promotional programs, education, pricing, and inventory planning. Designed integrated distributor programs that generated 46% incremental revenue and drove 23% net sales growth in hypodermics.

Marketing Coordination Channel Marketing Sales Enablement GPO Contracts RFP RFI Forecasting demand planning Inventory Dashboard Brand Management Cross Functional Communication

Trade Development Director, New York State

Southern Glazer's Wine & Spirits

Oct 2014 - Sep 2018 (3 years 11 months)

Directed statewide sales and marketing programs for a $212M portfolio, coordinating promotions, events, media, and field sales activities. Developed and executed 150 incentive programs and managed major product launches including Jameson Caskmates and Absolut Lime.

Trade Marketing Event Planning Incentive Programs Product Launch POS Materials Supplier Coordination KPI Management Inventory Forecasting

Senior Product Manager

ADI Global Distribution

Sep 2013 - Oct 2014 (1 year 1 month)

Coordinated the DeWalt product launch across 89 North American branches, working with vendor and internal teams to support rollout and field readiness. Developed a new tools program that contributed to 10% revenue growth and 12% gross profit growth.

Product Launch vendor negotiation Strategic Sourcing Contract Negotiation Category Management Cross functional Coordination

Product Marketing, Category Management & Sales Programs

Henry Schein, Inc.

Aug 2003 - Sep 2013 (10 years 1 month)

Developed and implemented marketing plans, promotional programs, product launches, and sales tools for medical-surgical and clinical supply categories. Led the InControl infection-prevention campaign and coordinated three National Sales Meetings for over 1,000 attendees.