Open to opportunities

Cara May-Cole

@caramay-cole

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Content marketing specialist driving growth through data-led strategy.

United Kingdom

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What I'm looking for

I seek a senior content or digital strategy role where I can lead data-driven campaigns, mentor teams, and drive measurable growth in visibility and leads.

I am a results-driven content marketing specialist with over eight years' B2B experience, skilled in content strategy, SEO, PR and cross-functional stakeholder collaboration. I have led organic blog and SEO programmes that delivered double-digit YoY traffic growth and produced whitepapers and campaigns that materially increased leads and media placements.

Throughout my career I have managed teams, budgets and external agencies while optimising multi-channel demand generation and positioning brands as industry leaders. I focus on measurable outcomes—improving visibility, lead generation and engagement—while mentoring teams and building high-performing content programs.

Experience

Work history, roles, and key accomplishments

Current

Content Marketing Manager

Current

Erlang Solutions

Sep 2022 - Present (3 years 10 months)

Designed and executed a company-wide organic blog and SEO strategy, driving 44% YoY traffic growth and a 22% YoY uplift in organic web traffic while generating 55% more leads from a fintech whitepaper.

Content Strategy SEO Blog Management Google Tag Manager WordPress Ahrefs Analytics

Content Marketing Manager

Yu Energy

Aug 2020 - Sep 2022 (2 years 1 month)

Led a team of four to boost social followers 34% in 10 months and increase engagement 23%, secured 10+ major media features that drove 41% more website traffic, and improved Trustpilot ratings while reducing complaints 30%.

Team Leadership Social Media Strategy SEO PR Stakeholder Management Analytics Coaching

PR Account Executive

Cartwright Communications

Mar 2019 - Aug 2020 (1 year 5 months)

Managed PR campaigns across sectors, securing 2,000,000+ media impressions for a pharmaceutical launch with coverage in national outlets and delivering sold-out events and award-winning submissions.

Media Relations Event Promotion Copywriting Campaign Management Awards Submissions Media Strategy

Digital PR Specialist

Boom Online Marketing

Jan 2017 - Mar 2019 (2 years 2 months)

Created and executed SEO-driven PR strategies that improved client website authority and traffic through targeted digital outreach and content campaigns.

SEO Digital PR Outreach Content Strategy Link Building Analytics