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Melissa Garcia

@melissagarcia1

Social Media and Community Manager at National Padel League, growing social channels to 373K+ monthly views and email open rates to 75%.

Brazil

Message

At National Padel League, I manage the end-to-end content pipeline and social campaigns, with an average monthly reach of 373K+ views. I also run lifecycle email campaigns, achieving an average 75% open rate.

At Anton Paar, I managed corporate events and webinars, achieving up to 25% cost savings, and planned LinkedIn content that grew the audience by 5.2%. I also managed segmented email campaigns that increased click-through rates by 50%.

Experience

Work history, roles, and key accomplishments

Current

Social Media and Community Manager

Current

National Padel League

Jan 2026 - Present (9 months)

Owns and optimizes the end-to-end content pipeline, developing content and campaign strategies to drive community growth and engagement. Manages lifecycle email marketing campaigns achieving a 75% average open rate and leads cross-functional collaboration with agencies and partners.

Klaviyo Notion SpicyTool Claude Capcut Figma Email Marketing Content Strategy Community Management Project Management

Marketing Analyst

Anton Paar

Jan 2025 - Jan 2026 (1 year)

Managed and optimized corporate events and webinars, achieving up to 25% cost savings. Led LinkedIn content strategy driving 5.2% audience growth and increased email click-through rates by 50% through segmentation and performance tracking.

CRM CleverReach InDesign Loomly Mailchimp XTM Email Marketing Content Strategy Event Management Data Analysis

Education

Degrees, certifications, and relevant coursework

Centro Universitário Belas Artes

Bachelor of Business Management, Business Management

2022 - 2025

Bachelor of Business Management with coursework in business innovation and strategic management, including Digital Marketing, Entrepreneurship, Financial Planning, Project Management, Market Research, Branding, and Innovation in Emerging Technologies. Thesis on Artificial Intelligence in Agribusiness.

Universidade Cruzeiro do Sul

Bachelor of Marketing, Marketing

2019 - 2021

Bachelor of Marketing with coursework in Consumer Behavior, Digital Marketing, Branding, Market Research, Marketing Strategy, and Communication Planning. Thesis on Enhancing Communication Strategies for a Legal Practice.