Rogerio MarketingVendas

I am a community and growth marketer with 6+ years of experience building and scaling B2C and B2B communities across Facebook, Slack, Discord, Reddit and LinkedIn. I focus on product adoption, lifecycle marketing and measurable audience growth.

At startups and SMEs I designed community-led growth strategies, affiliate programs and contributor incentives that increased cross-platform audience size and reduced churn. I combine empathy-driven writing with data-informed tactics to sustain long-term engagement.

My work reduced Customer Acquisition Cost by 15% and improved retention while growing communities (including a 20k Facebook group) and lifting engagement metrics. I implemented listening and sentiment tools, KPIs and automated content workflows to streamline reporting and scale efforts.

I am comfortable collaborating with cross-functional and distributed teams, aligning marketing with sales and product, and using analytics and CRM integrations to improve time-to-value and conversion paths.