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Julia Bakanovas

@juliabakanovas

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Senior Social Media Analyst specializing in content strategy, brand positioning, and data-driven community growth.

Brazil

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What I'm looking for

I’m looking to lead data-driven social and content strategy—combining trend-first creative with KPI reporting and community listening—to strengthen brand growth for B2B and B2C audiences.

I’m a Senior Social Media Analyst with 6+ years of experience leading content strategy and brand positioning for B2B and B2C audiences. I manage multichannel social media across Instagram, TikTok, Facebook, and LinkedIn, producing trend-driven content like Reels and TikTok while coordinating editorial calendars to maximize reach and conversion.

I turn KPI analysis into executive-level reporting, building performance dashboards that support smarter decisions. I also lead community management and social listening (SAC 2.0), using sentiment and customer-journey insights to improve outcomes—paired with hands-on editing and optimization in tools like CapCut, Meta Business Suite, Google Analytics, and MS Excel.

Experience

Work history, roles, and key accomplishments

Senior Social Media Analyst

Grupo Qualiconsig

Apr 2025 - Jun 2026 (1 year 2 months)

Led digital brand positioning across B2B and B2C audiences, developing multichannel content strategies and coordinating editorial calendars. Produced trend-driven Reels/TikTok content, monitored KPIs for executive reporting, and managed community and social listening (SAC 2.0).

Positioning Social Media Strategy Go To Market Strategy Product Launch Strategy Reels TikTok Capcut KPI Analysis Performance Dashboards Community Management Social Listening Sentiment Analysis Executive Reporting Meta Business Suite Google Analytics MS Excel

Social Media Analyst

Jacobs Comunicação

Feb 2023 - Feb 2025 (2 years)

Managed social media strategy for two client accounts, including high-profile athlete and sports brand profiles. Planned and published content, wrote copy, analyzed performance metrics, and supported influencer partnerships while responding to audience interactions.

Social Media Strategy Editorial Calendar Content Creation Reels Copywriting Performance Metrics REACH Engagement Conversion Growth Reporting Influencer Partnerships Community Management

Social Media

Agência SIDES

Feb 2022 - Jul 2022 (5 months)

Created and developed social media strategy across Facebook, Instagram, TikTok, and Twitter. Produced multiple content formats, handled video editing/on-location shoots, and built monthly performance reports using Google Analytics.

Social Media Strategy Facebook Instagram TikTok Twitter Reels IGTV Content Production Video Editing performance reporting Google Analytics Copywriting

Marketing & Social Media Assistant

Art Fusion Tattoo Company

Jun 2020 - Nov 2021 (1 year 5 months)

Managed the company’s social media channels, creating content and handling performance reporting. Wrote copy for email marketing, social media, and the company blog, and scheduled posts while managing customer service via social media.

Social Media Management Content Creation performance reporting Copywriting Blog MLabs Postgrain