Open to opportunities

Melanie Moscoso

@melaniemoscoso

I’m a Digital Marketing & Marketing Operations leader optimizing MarTech stacks and scaling multi-channel growth through automation.

Ecuador

Message

What I'm looking for

I’m looking for a role where I can lead MarTech and marketing operations end-to-end, partner across teams, and use analytics, CRO, and automation to future-proof growth with strong stakeholder alignment.

I’m a Growth-driven Digital Marketing and Marketing Operations specialist focused on optimizing complex MarTech infrastructure, aligning technical execution with human leadership, and scaling multi-channel campaigns. In my current role as Digital Marketing Lead, I systemized internal HubSpot architecture to unlock end-to-end lead visibility, coordinated Salesforce data flows for reporting accuracy and ROI calculations, and drove data integrity and pipeline governance for consistent lead distribution and campaign tracking.

I also build safe, internal testing environments for AI and automated tools within existing marketing loops, translating advanced listening and competitive intelligence into actionable campaign pivots. Previously, I accelerated B2B pipeline growth through structured multi-channel programs, re-engineered newsletter reporting with Click-to-Open Rate (CTOR) as a core KPI, and strengthened SEO value by reshaping documentation and digital tool usage around enhancements—while also leading brand consistency work and co-leading digital product rollouts internationally.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Lead

Current

North Highland

Jul 2025 - Present (1 year)

Systemized and optimized internal HubSpot architecture to improve end-to-end lead visibility and reporting accuracy with Salesforce. Built AI and automated tool testing frameworks and drove real-time digital market analysis for campaign pivots.

HubSpot Salesforce Data Governance ROI Analysis Artificial Intelligence Prompt Engineering Competitive Intelligence Campaign Tracking Marketing Operations

Digital Marketing Manager

Oneclick Code

Apr 2024 - Aug 2025 (1 year 4 months)

Accelerated B2B pipeline growth by structuring multi-channel campaigns across email, organic search, and social. Re-engineered internal newsletter reporting around click-to-open rate (CTOR) and managed end-to-end marketing timelines with cross-functional alignment.

B2B Marketing Multi channel Marketing Email Marketing Organic Search Social Media SEO Vendor Partnership Management Stakeholder Management

Founder & Operations Lead

Coffee Nation

Sep 2020 - Dec 2024 (4 years 3 months)

Launched and scaled an Ecuadorian e-commerce coffee platform, handling brand architecture, financial and supply chain modeling, and community sourcing. Directed digital channel infrastructure, web optimization, and customer retention programs to grow regional brand reach.

Brand Architecture Financial Modeling Web Optimization Customer Retention Partnership Building

Marketing Specialist

Stack Builders

Jan 2021 - May 2024 (3 years 4 months)

Coordinated B2B and B2C digital outreach and lead generation frameworks, including SEO tactics across English and Spanish formats. Implemented and evaluated data funnels using HubSpot, UserTesting, Google Analytics, Google Tag Manager, Google Ads, and RevenueCat.

B2B Outreach B2C Lead Generation SEO HubSpot User Testing Google Analytics Google Tag Manager Google Ads RevenueCat Cross Functional Collaboration

Brand Marketing Manager

Marathon Sports

Mar 2018 - Jun 2020 (2 years 3 months)

Governed brand consistency across multi-channel campaigns spanning digital, print, and public relations. Led regional marketing pivots during volatility by recalibrating budget allocation to preserve campaign momentum and conversions.

Brand Marketing Multi channel Marketing Digital Marketing Public Relations Regional Marketing Campaign Conversion Focus

Marketing Coordinator & Tourism Officer

South Expeditions

Feb 2016 - Mar 2018 (2 years 1 month)

Directed operational communication and PR strategies while promoting inbound tourism campaigns across target international territories. Implemented a localized CRM system to streamline customer lifecycle tracking and supported digital product rollouts and narrative storytelling tracks.

Public Relations CRM Implementation Customer Lifecycle Digital Product Rollout Support Narrative Storytelling

Digital Marketing Manager

Nike

Aug 2013 - Sep 2014 (1 year 1 month)

Orchestrated multi-channel organic and paid social media environments, scaling community channels including Facebook (+300k), Twitter (+38k), and Nike+ (+3k). Served as a primary communications liaison to coordinate brand compliance, promotional syncs, and co-marketing campaigns with digital wholesale partners.

Social Media Marketing Organic Social Paid Social Facebook Twitter Nike+Co Marketing Promotional Synchronization