Diana Enriquez

I’m a marketing professional with 10+ years coordinating marketing projects, executing multi-channel campaigns, and translating business objectives into organized marketing execution. I’ve worked with agencies, designers, paid media specialists, and leadership teams across consulting, insurance, retail, and B2B—bringing strong campaign coordination, content planning, KPI reporting, and brand support to fast-paced environments.

In my current role as Marketing Consultant at Rethink Consulting (Jan 2025–Present), I partner with business owners to turn commercial goals into actionable marketing plans. I coordinate designers and multimedia specialists alongside paid media freelancers, and I prepare roadmaps, campaign briefs, presentations, and performance reports. I also help clients structure marketing operations and priorities with clear workflows—supporting content planning, paid campaigns, branding initiatives, and lead generation.

Previously, as Head of Marketing at Servicat (Oct 2022–Apr 2024), I coordinated day-to-day execution across digital marketing, website updates, paid campaigns, and social media. I tracked KPIs, budgets, and campaign performance for executive reporting, maintained over 80% achievement of annual marketing objectives, and helped drive growth through marketing coordination for new franchise openings. Earlier, as Regional Marketing Manager at NovaEcuador (Mar 2018–Mar 2022) and Brand Manager at Roland (Jan 2016–Mar 2018), I led multi-brand regional and retail initiatives, supported launches across teams, and consistently supported measurable commercial outcomes.