Meilinda Anis

Activated and optimized Tokopedia and Shopee stores via SEM, copywriting, product imagery, affiliate program, and paid ads. Led integrated social media campaigns across Instagram and TikTok, achieving a 100% YoY sales increase and growing brand visibility by 80% through influencer partnerships and targeted remarketing.

Steered end-to-end digital campaigns (SEO, SEM, social) with a monthly budget of IDR 200 M, boosting qualified leads by 30%. Managed 5+ government e-Katalog submissions, secured product approvals with Kemenkes ahead of deadline, and maintained 100% on-budget project delivery, improving ROI by 25%.

Planned and executed B2B lead-gen funnels, increasing SQLs by 45% within six months. Optimized on-page SEO, elevating primary keyword ranking from #12 to Top-3, and directed cross-platform content production, driving 20% follower growth.

Negotiated contracts with 10+ overseas suppliers, achieving 15% cost savings. Streamlined logistics workflow, reducing lead time by 20% and minimizing stockouts.

Supervised warehouse operations, managing 3,000+ SKUs with less than 1% variance. Implemented a new layout system that improved picking efficiency by 18%.

Currently pursuing a Project Management Professional Certificate to strengthen leadership and execution capabilities.

Completed an intensive bootcamp in Digital Marketing from May 18 to June 17, 2022.

Grade: 3.26/4.00

Bachelor of Science in Business Management with a GPA of 3.26/4.00. Completed a thesis on factors affecting the profit of PT. Indoprimatrans.