Looking for a job

Akshata Gomadi

@akshatagomadi

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I scale affiliate and digital campaigns through data-driven performance marketing.

United Arab Emirates

Message

What I'm looking for

I'm looking to lead data-driven digital and affiliate marketing programs where I can scale partner performance, optimize media investment, and use cross-channel analytics to grow ROAS.

I've managed affiliate and cross-channel digital marketing programs for IQuanti, CJ Affiliate, and Meredith Corporation across GCC, US, UK, retail, technology, finance, and banking markets.

At IQuanti, I managed a $2M monthly affiliate media budget, increased publisher performance by 20%, launched an incentive program that lifted affiliate activity by 40%, and led six analysts to reduce reporting turnaround time by 25%.

I use performance analytics, audience segmentation, A/B testing, and campaign optimization to improve ROAS, scale partner programs, and turn complex channel data into clear decisions.

Experience

Work history, roles, and key accomplishments

Marketing Manager & Specialist

FaugetStudio

Jan 2025 - Dec 2029 (4 years 11 months)

Create and manage the marketing budget, ensuring efficient allocation of resources and optimizing ROI. Oversee market research to identify emerging trends, customer needs, and competitor strategies.

Budget Management ROI Optimization Market Research Trend Analysis Competitive Analysis

Marketing Manager & Specialist

StudioShodwe

Jan 2024 - Dec 2025 (1 year 11 months)

Develop and maintain strong relationships with partners, agencies, and vendors to support marketing initiatives. Monitor and maintain brand consistency across all marketing channels and materials.

Partner Relationship Management Vendor Management Brand Consistency Marketing Channels

Associate Manager

IQuanti India Private Limited

Apr 2024 - Feb 2025 (10 months)

Managed a $2M monthly affiliate media budget across global publisher partnerships, driving consistent improvements in channel ROI and program scalability. Led a team of 6 analysts, redesigned reporting workflows, and launched an exclusive publisher incentive program that increased affiliate activity by 40%.

Affiliate Marketing Marketing Budget Management Team Leadership Performance Analysis ROI Optimization Publisher management Reporting Data Analysis

Lead Analyst

IQuanti India Private Limited

Jun 2022 - Mar 2024 (1 year 9 months)

Owned the full-cycle development of a banking-sector affiliate program, scaling it from a single product to multiple offerings. Analyzed KPIs including CPA, CPC, and revenue to drive a 35% year-on-year growth in total channel revenue.

Affiliate Marketing KPI Analysis CPA CPC Revenue Growth Budget Optimization ROAS Competitive Benchmarking Cross Functional Collaboration

Senior Analyst

IQuanti India Private Limited

Nov 2021 - Jun 2022 (7 months)

Analyzed high-volume cross-channel performance data across Google Ads, Meta, and Programmatic platforms to identify market trends and scaling opportunities. Architected comprehensive Power BI dashboards to unify disparate data streams into an executive-level performance view.

Google Ads Meta Ads Programmatic Advertising Power BI Data Analysis Omnichannel Analytics Dashboard Development

Senior Client Service Analyst

CJ Affiliate

Apr 2019 - Nov 2021 (2 years 7 months)

Managed 10+ major global affiliate programs across retail, technology, and finance sectors, overseeing 100+ publishers to accelerate revenue growth. Revitalized 20+ dormant partnerships and implemented a rigorous transaction auditing process that protected 2-5% of program revenue.

Affiliate Marketing Publisher management Partnership Development Transaction Auditing Fraud Prevention Mentorship Reporting

Associate Analyst

Meredith Corporation

Aug 2016 - Mar 2019 (2 years 7 months)

Orchestrated subscription marketing campaigns for 27 UK publications, optimizing email and print channels to drive subscriber growth. Utilized audience segmentation and A/B testing to increase email open rates by 32% and click-through rates by 14%.

Email Marketing Print Marketing Audience Segmentation A B Testing Salesforce Marketing Cloud Taxi For Email Campaign Management Creative Briefs

Management Trainee

L&T Infotech

Jul 2015 - Mar 2016 (8 months)

Provided critical presales support for UK and South Africa markets, conducting market analysis to guide strategic decision-making. Developed high-impact sales reports and leadership presentations that supported regional business expansion efforts.

Pre Sales Market Analysis Sales Reporting Presentation Skills Strategic Decision Making